The Israeli broker generated 89 per cent of its H1 2025 OTC revenue from mobile devices.
The Israeli broker executed 84 per cent of its OTC trades on mobile devices in 2024, compared to 73 per cent in 2018.
Nearly nine out of ten contracts for diffrences (CFDs) trades at Plus500 now happen on a phone or tablet — a staggering 89 per cent of the broker’s H1 OTC revenue — compared to an industry average of just 55.5 per cent in Q2 2025. While the overall industry's mobile adoption remains almost stagnant, the Israeli broker's mobile trading share has grown steadily over the past decade, but how did it happen?
Plus500 appears to be an outlier when it comes to mobile trading. In 2024, the broker generated 88 per cent of its OTC revenue from mobile-based trades, with 84 per cent of OTC trades executed from phones or tablets.
Finance Magnates Intelligence data show that 55.5 per cent of CFDs trades were executed on mobile devices in the second quarter of 2025, compared to 63 per cent in the previous three months.
According to figures disclosed in the Israeli broker’s financials, 73 per cent of its OTC trades were on mobile devices in 2018, which jumped to over 79 per cent in 2021 and more than 82 per cent in 2023.
The revenue share from these mobile-based trades also indicates that not only novice traders but also experienced ones are executing trades on smaller screens. The financials of the publicly listed broker revealed that it was generating over 75 per cent of its total revenue from mobile-based trading in 2018, which increased to over 79 per cent in 2020. In 2020, CFDs revenue from mobiles pushed beyond 83 per cent, hitting a record 89 per cent in the first six months of 2025.
Plus500’s Mobile Activities Outshine the Industry
However, the CFD industry's average mobile trading share remains much lower than Plus500’s dominance in the space.
Although almost none of the other brokers share mobile-specific numbers like Plus500, data from Finance Magnates Intelligence show that more traders are now executing trades on mobile apps.
Since 2021, the overall industry share of mobile trading crossed the 60 per cent mark only in Q1 2025.
It should be noted that the industry data compiled by Finance Magnates Intelligence does not represent the whole CFDs market.
Then the question arises – why do Plus500 users prefer mobile offerings? The broker has been very vocal about its strategic "mobile-first approach", which was first revealed in its 2024 annual report.
The broker further stated that, due to its "unique system architecture and mobile product offering… every customer interaction is designed to have the same look and feel” across phone, tablet, and web, resulting in very high mobile usage.
Additionally, Plus500 explicitly said its approach is aligned with mobile-centric marketing strategies, and that they “continue to focus on innovation in the mobile and tablet space.”
Smartphone Popularity Pushes CFD Brokers to Apps
CFD brokers became interested in launching mobile apps in the early days of smartphones. Saxo Bank was among the first to launch an iPhone app in 2008, allowing users “to manage fully their positions and orders across multiple asset classes and to check their account.”
Swissquote and City Index were other early adopters of mobile applications, followed by giants like CMC Markets, FXCM, OANDA, and IG Group. Plus500, which now likely dominates mobile trading, launched its iPhone app in 2011.
The two popular third-party forex and CFDs trading platforms, MetaTrader and cTrader, also launched mobile apps in the early days. Several CFDs brokers used these mobile apps for years to enter mobile trading but are now launching their own apps.
Many are even stuffing their mobile apps with unique features to engage traders.
When it comes to CFDs mobile apps, their popularity can also be correlated with the number of downloads and their rank among others in the category.
With over 10 million downloads, Exness and Plus500 apps lead on Google Play among CFD brokers. eToro also has 10 million downloads, but it has diversified away from CFDs over the years and is now positioning itself as a Robinhood rival.
In the UK, the Trading 212 app ranks number 5 in the finance category on iOS and number 12 on Android. However, Trading 212 is now more focused on trading physical shares than CFDs.
IG Group, which leads the CFDs trading space in the UK, ranks 167th on Apple’s App Store in the country and has over 1 million downloads on Android devices. The Capital.com app outperforms IG with a 134th rank in the UK’s finance category on the App Store and over 5 million downloads on Google Play.
Nearly nine out of ten contracts for diffrences (CFDs) trades at Plus500 now happen on a phone or tablet — a staggering 89 per cent of the broker’s H1 OTC revenue — compared to an industry average of just 55.5 per cent in Q2 2025. While the overall industry's mobile adoption remains almost stagnant, the Israeli broker's mobile trading share has grown steadily over the past decade, but how did it happen?
Plus500 appears to be an outlier when it comes to mobile trading. In 2024, the broker generated 88 per cent of its OTC revenue from mobile-based trades, with 84 per cent of OTC trades executed from phones or tablets.
Finance Magnates Intelligence data show that 55.5 per cent of CFDs trades were executed on mobile devices in the second quarter of 2025, compared to 63 per cent in the previous three months.
According to figures disclosed in the Israeli broker’s financials, 73 per cent of its OTC trades were on mobile devices in 2018, which jumped to over 79 per cent in 2021 and more than 82 per cent in 2023.
The revenue share from these mobile-based trades also indicates that not only novice traders but also experienced ones are executing trades on smaller screens. The financials of the publicly listed broker revealed that it was generating over 75 per cent of its total revenue from mobile-based trading in 2018, which increased to over 79 per cent in 2020. In 2020, CFDs revenue from mobiles pushed beyond 83 per cent, hitting a record 89 per cent in the first six months of 2025.
Plus500’s Mobile Activities Outshine the Industry
However, the CFD industry's average mobile trading share remains much lower than Plus500’s dominance in the space.
Although almost none of the other brokers share mobile-specific numbers like Plus500, data from Finance Magnates Intelligence show that more traders are now executing trades on mobile apps.
Since 2021, the overall industry share of mobile trading crossed the 60 per cent mark only in Q1 2025.
It should be noted that the industry data compiled by Finance Magnates Intelligence does not represent the whole CFDs market.
Then the question arises – why do Plus500 users prefer mobile offerings? The broker has been very vocal about its strategic "mobile-first approach", which was first revealed in its 2024 annual report.
The broker further stated that, due to its "unique system architecture and mobile product offering… every customer interaction is designed to have the same look and feel” across phone, tablet, and web, resulting in very high mobile usage.
Additionally, Plus500 explicitly said its approach is aligned with mobile-centric marketing strategies, and that they “continue to focus on innovation in the mobile and tablet space.”
Smartphone Popularity Pushes CFD Brokers to Apps
CFD brokers became interested in launching mobile apps in the early days of smartphones. Saxo Bank was among the first to launch an iPhone app in 2008, allowing users “to manage fully their positions and orders across multiple asset classes and to check their account.”
Swissquote and City Index were other early adopters of mobile applications, followed by giants like CMC Markets, FXCM, OANDA, and IG Group. Plus500, which now likely dominates mobile trading, launched its iPhone app in 2011.
The two popular third-party forex and CFDs trading platforms, MetaTrader and cTrader, also launched mobile apps in the early days. Several CFDs brokers used these mobile apps for years to enter mobile trading but are now launching their own apps.
Many are even stuffing their mobile apps with unique features to engage traders.
When it comes to CFDs mobile apps, their popularity can also be correlated with the number of downloads and their rank among others in the category.
With over 10 million downloads, Exness and Plus500 apps lead on Google Play among CFD brokers. eToro also has 10 million downloads, but it has diversified away from CFDs over the years and is now positioning itself as a Robinhood rival.
In the UK, the Trading 212 app ranks number 5 in the finance category on iOS and number 12 on Android. However, Trading 212 is now more focused on trading physical shares than CFDs.
IG Group, which leads the CFDs trading space in the UK, ranks 167th on Apple’s App Store in the country and has over 1 million downloads on Android devices. The Capital.com app outperforms IG with a 134th rank in the UK’s finance category on the App Store and over 5 million downloads on Google Play.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
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#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Executive Interview | Kieran Duff | Head of UK Growth & Business Development, Darwinex | FMLS:25
Executive Interview | Kieran Duff | Head of UK Growth & Business Development, Darwinex | FMLS:25
Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
