The Israeli broker generated 89 per cent of its H1 2025 OTC revenue from mobile devices.
The Israeli broker executed 84 per cent of its OTC trades on mobile devices in 2024, compared to 73 per cent in 2018.
Nearly nine out of ten contracts for diffrences (CFDs) trades at Plus500 now happen on a phone or tablet — a staggering 89 per cent of the broker’s H1 OTC revenue — compared to an industry average of just 55.5 per cent in Q2 2025. While the overall industry's mobile adoption remains almost stagnant, the Israeli broker's mobile trading share has grown steadily over the past decade, but how did it happen?
Plus500 appears to be an outlier when it comes to mobile trading. In 2024, the broker generated 88 per cent of its OTC revenue from mobile-based trades, with 84 per cent of OTC trades executed from phones or tablets.
Finance Magnates Intelligence data show that 55.5 per cent of CFDs trades were executed on mobile devices in the second quarter of 2025, compared to 63 per cent in the previous three months.
According to figures disclosed in the Israeli broker’s financials, 73 per cent of its OTC trades were on mobile devices in 2018, which jumped to over 79 per cent in 2021 and more than 82 per cent in 2023.
The revenue share from these mobile-based trades also indicates that not only novice traders but also experienced ones are executing trades on smaller screens. The financials of the publicly listed broker revealed that it was generating over 75 per cent of its total revenue from mobile-based trading in 2018, which increased to over 79 per cent in 2020. In 2020, CFDs revenue from mobiles pushed beyond 83 per cent, hitting a record 89 per cent in the first six months of 2025.
Plus500’s Mobile Activities Outshine the Industry
However, the CFD industry's average mobile trading share remains much lower than Plus500’s dominance in the space.
Although almost none of the other brokers share mobile-specific numbers like Plus500, data from Finance Magnates Intelligence show that more traders are now executing trades on mobile apps.
Since 2021, the overall industry share of mobile trading crossed the 60 per cent mark only in Q1 2025.
It should be noted that the industry data compiled by Finance Magnates Intelligence does not represent the whole CFDs market.
Then the question arises – why do Plus500 users prefer mobile offerings? The broker has been very vocal about its strategic "mobile-first approach", which was first revealed in its 2024 annual report.
The broker further stated that, due to its "unique system architecture and mobile product offering… every customer interaction is designed to have the same look and feel” across phone, tablet, and web, resulting in very high mobile usage.
Additionally, Plus500 explicitly said its approach is aligned with mobile-centric marketing strategies, and that they “continue to focus on innovation in the mobile and tablet space.”
Smartphone Popularity Pushes CFD Brokers to Apps
CFD brokers became interested in launching mobile apps in the early days of smartphones. Saxo Bank was among the first to launch an iPhone app in 2008, allowing users “to manage fully their positions and orders across multiple asset classes and to check their account.”
Swissquote and City Index were other early adopters of mobile applications, followed by giants like CMC Markets, FXCM, OANDA, and IG Group. Plus500, which now likely dominates mobile trading, launched its iPhone app in 2011.
The two popular third-party forex and CFDs trading platforms, MetaTrader and cTrader, also launched mobile apps in the early days. Several CFDs brokers used these mobile apps for years to enter mobile trading but are now launching their own apps.
Many are even stuffing their mobile apps with unique features to engage traders.
When it comes to CFDs mobile apps, their popularity can also be correlated with the number of downloads and their rank among others in the category.
With over 10 million downloads, Exness and Plus500 apps lead on Google Play among CFD brokers. eToro also has 10 million downloads, but it has diversified away from CFDs over the years and is now positioning itself as a Robinhood rival.
In the UK, the Trading 212 app ranks number 5 in the finance category on iOS and number 12 on Android. However, Trading 212 is now more focused on trading physical shares than CFDs.
IG Group, which leads the CFDs trading space in the UK, ranks 167th on Apple’s App Store in the country and has over 1 million downloads on Android devices. The Capital.com app outperforms IG with a 134th rank in the UK’s finance category on the App Store and over 5 million downloads on Google Play.
Nearly nine out of ten contracts for diffrences (CFDs) trades at Plus500 now happen on a phone or tablet — a staggering 89 per cent of the broker’s H1 OTC revenue — compared to an industry average of just 55.5 per cent in Q2 2025. While the overall industry's mobile adoption remains almost stagnant, the Israeli broker's mobile trading share has grown steadily over the past decade, but how did it happen?
Plus500 appears to be an outlier when it comes to mobile trading. In 2024, the broker generated 88 per cent of its OTC revenue from mobile-based trades, with 84 per cent of OTC trades executed from phones or tablets.
Finance Magnates Intelligence data show that 55.5 per cent of CFDs trades were executed on mobile devices in the second quarter of 2025, compared to 63 per cent in the previous three months.
According to figures disclosed in the Israeli broker’s financials, 73 per cent of its OTC trades were on mobile devices in 2018, which jumped to over 79 per cent in 2021 and more than 82 per cent in 2023.
The revenue share from these mobile-based trades also indicates that not only novice traders but also experienced ones are executing trades on smaller screens. The financials of the publicly listed broker revealed that it was generating over 75 per cent of its total revenue from mobile-based trading in 2018, which increased to over 79 per cent in 2020. In 2020, CFDs revenue from mobiles pushed beyond 83 per cent, hitting a record 89 per cent in the first six months of 2025.
Plus500’s Mobile Activities Outshine the Industry
However, the CFD industry's average mobile trading share remains much lower than Plus500’s dominance in the space.
Although almost none of the other brokers share mobile-specific numbers like Plus500, data from Finance Magnates Intelligence show that more traders are now executing trades on mobile apps.
Since 2021, the overall industry share of mobile trading crossed the 60 per cent mark only in Q1 2025.
It should be noted that the industry data compiled by Finance Magnates Intelligence does not represent the whole CFDs market.
Then the question arises – why do Plus500 users prefer mobile offerings? The broker has been very vocal about its strategic "mobile-first approach", which was first revealed in its 2024 annual report.
The broker further stated that, due to its "unique system architecture and mobile product offering… every customer interaction is designed to have the same look and feel” across phone, tablet, and web, resulting in very high mobile usage.
Additionally, Plus500 explicitly said its approach is aligned with mobile-centric marketing strategies, and that they “continue to focus on innovation in the mobile and tablet space.”
Smartphone Popularity Pushes CFD Brokers to Apps
CFD brokers became interested in launching mobile apps in the early days of smartphones. Saxo Bank was among the first to launch an iPhone app in 2008, allowing users “to manage fully their positions and orders across multiple asset classes and to check their account.”
Swissquote and City Index were other early adopters of mobile applications, followed by giants like CMC Markets, FXCM, OANDA, and IG Group. Plus500, which now likely dominates mobile trading, launched its iPhone app in 2011.
The two popular third-party forex and CFDs trading platforms, MetaTrader and cTrader, also launched mobile apps in the early days. Several CFDs brokers used these mobile apps for years to enter mobile trading but are now launching their own apps.
Many are even stuffing their mobile apps with unique features to engage traders.
When it comes to CFDs mobile apps, their popularity can also be correlated with the number of downloads and their rank among others in the category.
With over 10 million downloads, Exness and Plus500 apps lead on Google Play among CFD brokers. eToro also has 10 million downloads, but it has diversified away from CFDs over the years and is now positioning itself as a Robinhood rival.
In the UK, the Trading 212 app ranks number 5 in the finance category on iOS and number 12 on Android. However, Trading 212 is now more focused on trading physical shares than CFDs.
IG Group, which leads the CFDs trading space in the UK, ranks 167th on Apple’s App Store in the country and has over 1 million downloads on Android devices. The Capital.com app outperforms IG with a 134th rank in the UK’s finance category on the App Store and over 5 million downloads on Google Play.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
From Volumes to Regulation: Patterns Shaping the Online Trading Industry
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
