Providing engaging content for traders and community building is a key aspect for brokers. Lively broker trader communities can be counted on to increase trading activity as well as retain customers longer.
Providing a white label solution for brokers and website to launch their own trading communities is a new startup, iResearchFX. Similar to the popular TradingView site, iResearchFX is a white label social charting package which can be used for sharing ideas and conducting technical analysis. For brokers, the product offers a branded platform of fresh trading ideas which can be broadcast to customers.
Speaking with iResearchFX CEO, Alexander Sologubov, he stated to Forex Magnates that the product was “created to be community of TA experts to share trading ideas,” and was formed with partners and developers in mind. Sologubov explained that unlike public forums and social feeds, iResearchFX provides the ability for white label partners to customize which trading ideas are populated to their community. By default, when a user shares an idea it is distributed to all white labels. However, a white label partner such as a broker or research site may decide to limit trading ideas to specific signal providers or their own analysts and traders. In a way, the product resembles what MetaQuotes has done with its Trading Signals product, where brokers can control which strategy providers are made available to their customer base.
Understanding the Gaps in Forex TradingGo to article >>
In addition to providing web-based charting to customers, Sologubov expressed that he believed the product can be used as a lead generator by brokers. As an example, he mentioned that the platform collects info and emails of new registered users which is made available to white label partners. In additional, companies can create both public and private trading ideas, of which private ones are only available to registered users which provide brokers with their contact information.
Currently, iResearchFX is being marketed in both a basic and VIP white label plan. While both plans provide lead generation features, the VIP subscription provides additional developer API tools which brokers can use to integrate new signups directly into their CRMs. In addition, iResearchFX provides a number of widgets that can be customized by partners to create dynamic content for placement on their website and on advertisement banners. In regards to the latter, we envisioned that creative brokers would be able to use the widget to create dissemination of real-time trading ideas to appear in advertisements instead of a static banner.
In our review of the product, we view iResearchFX as specifically being a good fit for brokers with a strong background in producing content. The product’s value is its ability to provide fresh and engaging content to customers. As such, proactive brokers could base email campaigns around marketing trading ideas that are being well viewed or commented on. In addition, when creating and distributing proprietary content, iResearchFX provides a dynamic view of the market for customers to see in real-time how a broker’s analysis is playing out following the posting of an article or trading idea. As mentioned above, the widgets also provide a unique alternative for marketing campaigns.