London Summit 2015

Making Marketing Work: Client Relationship from Social Media to SEO

Watch Dinis Guarda's marketing session at the London Summit with the full presentation. "All of us are media players, whether

Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.

“There will be a lot of disruption in the industry, but only the players that are creating value will survive.”

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In this informative seminar, Dinis Guarda shares insights on how to leverage marketing strategy, lead generation and tracking in order to acquire customers and build relationships with them. While you watch, take a look at Dinis’s presentation:

[slideshare id=54721512&doc=marketingsocialmediafortradinginvestmenindustrydinisguarda-151104072103-lva1-app6892]

In the session he talks about how the quantity of new startups appearing is incredible, but even in the bold new world of the fintech revolution, the client still must come first. This seemingly obvious point is overlooked by too many players.

These companies are powerful because they create communities and nurture them.

Company must utilize marketing, media buying, SEO, social media and a strong database with relevant analytic insights to build relationships with customers.

These relationships are increasingly important- as Dinis says, traders and investors are only going to become more sophisticated, trading and investing more. He discusses the success of companies like Apple and Google:

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He explains how ROA (return on attention) is more important than ROI (return on investment), and how even if a company has the money to invest in marketing, if it doesn’t have a team that knows how to use the marketing products, the money has been wasted.

ROA (return on attention) is more important than ROI (return on investment)

Dinis gave a seminar full of invaluable information regarding business strategies and media, using an in-depth analysis of the lessons that can be learned from the big players in the field.

And now a little bit about the speaker.

Dinis Guarda is the founder and CEO of ZTUDIUM. He created and manages, and He is also the founder of, and (Saxo Bank).

He has extensive background experience in international management, marketing, communications, publishing and content, working in initiatives with the UN, governments, financial companies, hedge funds and asset management. He has worked with, amongst others, Reuters, MasterCard, P&G, Philips, Bloomberg, Vodafone and Nike.
He is also a guest lecturer at Copenhagen Business School and an active speaker in conferences and other educational events and workshops.


Watch the rest of the summit’s content here. 

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