MahiFX to launch with its own proprietary platform

MahiFX, a new fx broker operating out of New Zealand, is continuing its interesting pre-launch strategy by ‘leaking’ new details

MahiFX, a new fx broker operating out of New Zealand, is continuing its interesting pre-launch strategy by ‘leaking’ new details every other month or so. This time its PR unveils some information about its new trading platform and its founders. Forex Magnates discussed MahiFX’s marketing strategy back in October 2011 when it first launched its website. The MahiFX ad, developed features an HTML5 interactive Infographic tool that invites landing page visitors to compare their annual income with super-trader John Paulson, who is said to earn in excess of $500,000 (in 2010) per hour. In addition to the surprising, and somewhat shocking results, the Infographic serves up other intriguing financial data.

Speaking of infographics check out the post on this topic made earlier today.

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MahiFX, the new proprietary-built foreign exchange (FX) trading platform, was officially unveiled at a launch held on the 2nd February at 30 St. Mary Axe in the City of London. The MahiFX browser-based platform will open for trading to retail FX investors on the 20th February.

MahiFX, developed by ex-interbank traders, analysts and developers, is headed by David Cooney, former global co-head of currency options and e-FX trading at Barclays Capital and Susan Cooney, former head of electronic FX institutional sales in Europe for Barclays Capital.

Engineered to deliver optimal reliability, functionality and pricing, MahiFX will deliver institutional quality pricing direct to the retail trader through a proprietary platform, significantly improving the user experience.

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Guests were able to preview a demo of the platform followed by a presentation by David Cooney. The presentation highlighted the background and technological features of the MahiFX platform along with an explanation of the MahiFX brand attributes of Strength, Perfection, Precision, Control and Intelligence and how these attributes shape MahiFX technology, values and offering to retail FX investors.

“The retail sector forms an increasingly significant percentage of overall FX trading,” said Cooney, MahiFX CEO. Volumes have risen from 0.5 percent in 2001 to over 7.9% of total turnover in 2010. But while retail market share has increased, the retail trader has not yet had access to institutional quality pricing, which seems unfair.”

The launch event at the iconic Gherkin building, compèred by noted comedian, writer and presenter Mark Dolan, was attended by over 150 professionals from across the banking, technology, FX trading, FX education and media sectors. In addition to a preview of the MahiFX platform, the event provided a mini-exhibition of the history of FX and internet trading, traditional New Zealand Poi Dancers and a trading competition with prizes including helicopter flying lessons, Swarovski jewellery, dinners at fine London restaurants and the opportunity to own original art from DNA 11. Guests were also treated to gift vouchers from Naked Wines to spend on some lovely wine from New Zealand or other wine regions around the world.

The web-based MahiFX platform will be open for trading on the 20th February. At launch MahiFX will be available for trading with no minimum deposit. To learn more and to register your interest in trading with MahiFX visit http://mahifx.com

 

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