Lead Capital Markets has successfully completed the consolidation of its brands Trade.com and Stock.com, Finance Magnates has learned. The firm made headlines a couple of years ago after purchasing both domains and launching a similar offering across both websites.
the company has decided to phase out the Stock.com brand
After a few quarters, the company has decided to phase out the Stock.com brand and move its clients to Trade.com. Looking at statistics data from web traffic tracking service similarweb.com, the move seems to be merging the brands into the stronger Trade.com.
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Finance Magnates reporters have reached out to the Cyprus Securities and Exchange Commission (CySEC) regulated parent company of both brands Lead Capital Markets for a comment on the matter, however at the time of publication no response has been received.
The lack of diversification of the offerings between the two brands might not have helped the company to gain more leads from the operations, which ultimately led to the phasing out. That said, if the company invests in diversifying its offering for stock CFDs it could in the future relaunch the brand or sell the domain name, which must have cost a hefty sum to acquire.
Trade.com, has been emulating the successful marketing model of directly targeting of clients via a direct line of communication and providing them with personal account managers. The strategy has been working well for the company as the statistics data from SimilarWeb suggests.