Heads of institutional market players CFH, IS Prime and Stater Global Markets share their thoughts.
FM
The past year was one of the most difficult ones for the industry as the wider regulatory crackdown in the EU signalled big changes to the FX industry. While geographical diversification was a theme throughout 2017, this year is finally set to bring us the new European regulatory framework.
After reporting on the new FCA changes to capital requirements related to negative balance protection for retail clients, we asked a set of questions to some representatives of the prime of prime industry. While limited, the spillover effects from the retail to the institutional-focused market are likely to cause short-term changes to some business models.[gptAdvertisement]
Following are the opinions of the top executives of three major prime of prime providers: CFH Clearing’s CEO Matthew Maloney, IS Prime’s Managing Partner Jonathan Brewer and Stater Global Markets’ CEO Ramy Soliman.
ESMA Regulatory Framework and the Prime of Prime Market
How do you think that the new ESMA regulatory framework will affect the prime of prime market?
Jonathan Brewer
Jonathan Brewer: Some of our clients already give negative balance guarantees and the main impact of this has been on retail client behavior. It has led to a number of retail clients looking to game this particular parameter, by over leveraging on the long side with one broker, and over-leveraging on the short side with another, safe in the knowledge that a sharp market move will give them profits on one side, and that they will not be required to fulfil their obligations on the side that goes against them.
These are the sorts of synthetic trading behaviors that we regularly identify on behalf of our clients within our risk management consultancy offering, and brokers who are not alive to this sort of issue will find that they will have a dent in their bottom line. These aspects become more relevant to STP brokers now, whereas previously they were the principal concern of internalizers.
In general, I am not convinced that retail brokers have ever provided services to their clients in the expectation that they will be able to recoup funds in the event that a retail client goes into negative equity, so in practice I feel that the regulatory change actually makes little difference to their day to day risk dynamics.
We do not anticipate that there will be a significant impact on our business. We actually anticipate that the effect of this regulatory change will make our product offering even more relevant to the sort of client that is most affected.
Ramy Soliman: The ESMA proposals are linked to firms that service retail customers (a customer segment that most Prime of Primes do not service directly) but the impact will be on an important customer group, retail aggregators. It is important to recognize that nothing has been finalized yet. These are ESMA proposals and the FCA is considering those proposals. What is clear is that there will be a future impact on retail facing firms going forward when applying the finalized framework to their existing risk management processes.
I think that the ESMA suggestions will increase the consolidation in the space as the under-capitalized retail facing firms find it more difficult to comply and the requirement for prudent risk management increases. Both are positive for the end retail customer and for some of the Prime of Prime market as they should act as that venue for externalization and risk transfer to the market and so volumes to Stater and our peer group from the retail aggregator segment should increase. At Stater, we foresaw this market change and have diligently built our platform specifically to service this requirement from brokers that need to adapt or refine their existing business models.
Matthew Maloney: Any regulatory change brings uncertainty, and in times of uncertainty there is often a flight to quality. CFH is seeing a marked growth in inbound approaches from firms seeking to take our front to back product offering, not just in the EU but globally.
FCA New Capital Requirements
With some brokers forced to look for additional capital or offload negative balance risk to prime of primes, do you think that the latter is a feasible solution? Will PoPs accept business from 125K brokers?
Ramy Soliman: I don’t believe that Prime of Primes will be willing to directly take on the negative balance risk but we are working with brokers to help find solutions to help them efficiently manage their risk transfer. Regarding facing 125k firms, it’s important to make sure that the firms are adequately funded and risk managed.
By definition, if a firm is a 125k, then we don’t need to worry about a poorly managed risk book which can be a bigger risk for Prime of Prime brokers. The point is that retail brokers need appropriate capitalization and risk management for the customer segment they face and counterparties they face to manage their risk.
Jonathan Brewer: In my experience, our main competitors are not that discerning about the sort and quality of business that they take on, so I would not anticipate that PoPs will stop accepting business from 125K brokers as a result of these changes.
There may be a requirement from some 125K brokers for their Prime of Prime to bear the negative balance guarantee risk, and there are certain circumstances in which we would be prepared to do this. We have the benefit of having a very flexible product which enables us in some cases to get very closely integrated to the operations of our clients, which means that we have access to the quality of information that enables us to take a well-informed decision, based on sound risk principles.
Compressing STP Profit Margins
With the profit margins in the STP market compressing, how do you view the sustainability of the PoP business in an environment where the maximum leverage is 1:30 and counterparty risk mandates negative balance protection?
Matthew Maloney
Matthew Maloney: A diversified PoP business is likely to generate only a proportion of its income from these sources. Over time, the businesses that will succeed are those with their own efficient and low marginal cost platforms as they are able to better manage tight profit margins.
Ramy Soliman: The true Prime of Prime business is predicated on volume that is externalized to us. The ESMA steps, particularly lower-end client leverage incentivize higher externalization by prudent operators. In the retail world, Japan operates on lower leverage and is a very large market for forex trading so there is a good opportunity for all market participants, those that service retail customers and those Prime of Primes that service retail aggregators and provide intermediation, liquidity, risk management and so on.
Jonathan Brewer: The new regulation will have some unintended consequences, it will drive a number of retail clients into the arms of offshore unregulated brokers, who will still be able to offer 100x leverage and more. It will also create an artificially skewed incentive for retail brokers to take on more risk because they are being forced to take on more credit risk, which they may conclude supersedes the market risk of internalizing.
There will always be a place for STP brokers, as there will always be end clients who value the benefits of this model, but it is highly likely that these new regulations will have an adverse impact on STP retail brokers.
The past year was one of the most difficult ones for the industry as the wider regulatory crackdown in the EU signalled big changes to the FX industry. While geographical diversification was a theme throughout 2017, this year is finally set to bring us the new European regulatory framework.
After reporting on the new FCA changes to capital requirements related to negative balance protection for retail clients, we asked a set of questions to some representatives of the prime of prime industry. While limited, the spillover effects from the retail to the institutional-focused market are likely to cause short-term changes to some business models.[gptAdvertisement]
Following are the opinions of the top executives of three major prime of prime providers: CFH Clearing’s CEO Matthew Maloney, IS Prime’s Managing Partner Jonathan Brewer and Stater Global Markets’ CEO Ramy Soliman.
ESMA Regulatory Framework and the Prime of Prime Market
How do you think that the new ESMA regulatory framework will affect the prime of prime market?
Jonathan Brewer
Jonathan Brewer: Some of our clients already give negative balance guarantees and the main impact of this has been on retail client behavior. It has led to a number of retail clients looking to game this particular parameter, by over leveraging on the long side with one broker, and over-leveraging on the short side with another, safe in the knowledge that a sharp market move will give them profits on one side, and that they will not be required to fulfil their obligations on the side that goes against them.
These are the sorts of synthetic trading behaviors that we regularly identify on behalf of our clients within our risk management consultancy offering, and brokers who are not alive to this sort of issue will find that they will have a dent in their bottom line. These aspects become more relevant to STP brokers now, whereas previously they were the principal concern of internalizers.
In general, I am not convinced that retail brokers have ever provided services to their clients in the expectation that they will be able to recoup funds in the event that a retail client goes into negative equity, so in practice I feel that the regulatory change actually makes little difference to their day to day risk dynamics.
We do not anticipate that there will be a significant impact on our business. We actually anticipate that the effect of this regulatory change will make our product offering even more relevant to the sort of client that is most affected.
Ramy Soliman: The ESMA proposals are linked to firms that service retail customers (a customer segment that most Prime of Primes do not service directly) but the impact will be on an important customer group, retail aggregators. It is important to recognize that nothing has been finalized yet. These are ESMA proposals and the FCA is considering those proposals. What is clear is that there will be a future impact on retail facing firms going forward when applying the finalized framework to their existing risk management processes.
I think that the ESMA suggestions will increase the consolidation in the space as the under-capitalized retail facing firms find it more difficult to comply and the requirement for prudent risk management increases. Both are positive for the end retail customer and for some of the Prime of Prime market as they should act as that venue for externalization and risk transfer to the market and so volumes to Stater and our peer group from the retail aggregator segment should increase. At Stater, we foresaw this market change and have diligently built our platform specifically to service this requirement from brokers that need to adapt or refine their existing business models.
Matthew Maloney: Any regulatory change brings uncertainty, and in times of uncertainty there is often a flight to quality. CFH is seeing a marked growth in inbound approaches from firms seeking to take our front to back product offering, not just in the EU but globally.
FCA New Capital Requirements
With some brokers forced to look for additional capital or offload negative balance risk to prime of primes, do you think that the latter is a feasible solution? Will PoPs accept business from 125K brokers?
Ramy Soliman: I don’t believe that Prime of Primes will be willing to directly take on the negative balance risk but we are working with brokers to help find solutions to help them efficiently manage their risk transfer. Regarding facing 125k firms, it’s important to make sure that the firms are adequately funded and risk managed.
By definition, if a firm is a 125k, then we don’t need to worry about a poorly managed risk book which can be a bigger risk for Prime of Prime brokers. The point is that retail brokers need appropriate capitalization and risk management for the customer segment they face and counterparties they face to manage their risk.
Jonathan Brewer: In my experience, our main competitors are not that discerning about the sort and quality of business that they take on, so I would not anticipate that PoPs will stop accepting business from 125K brokers as a result of these changes.
There may be a requirement from some 125K brokers for their Prime of Prime to bear the negative balance guarantee risk, and there are certain circumstances in which we would be prepared to do this. We have the benefit of having a very flexible product which enables us in some cases to get very closely integrated to the operations of our clients, which means that we have access to the quality of information that enables us to take a well-informed decision, based on sound risk principles.
Compressing STP Profit Margins
With the profit margins in the STP market compressing, how do you view the sustainability of the PoP business in an environment where the maximum leverage is 1:30 and counterparty risk mandates negative balance protection?
Matthew Maloney
Matthew Maloney: A diversified PoP business is likely to generate only a proportion of its income from these sources. Over time, the businesses that will succeed are those with their own efficient and low marginal cost platforms as they are able to better manage tight profit margins.
Ramy Soliman: The true Prime of Prime business is predicated on volume that is externalized to us. The ESMA steps, particularly lower-end client leverage incentivize higher externalization by prudent operators. In the retail world, Japan operates on lower leverage and is a very large market for forex trading so there is a good opportunity for all market participants, those that service retail customers and those Prime of Primes that service retail aggregators and provide intermediation, liquidity, risk management and so on.
Jonathan Brewer: The new regulation will have some unintended consequences, it will drive a number of retail clients into the arms of offshore unregulated brokers, who will still be able to offer 100x leverage and more. It will also create an artificially skewed incentive for retail brokers to take on more risk because they are being forced to take on more credit risk, which they may conclude supersedes the market risk of internalizing.
There will always be a place for STP brokers, as there will always be end clients who value the benefits of this model, but it is highly likely that these new regulations will have an adverse impact on STP retail brokers.
In this video, we review @AxiOfficialChannel , a multi-asset broker offering access to forex and CFD markets through MetaTrader 4, MetaTrader 5, the Axi Trading App, and copy trading solutions.
We examine the broker’s regulatory framework, platform offering, market coverage, and customer support structure. We also explore key features such as available trading instruments, swap-free account options, funding considerations, and multilingual support.
Watch the full video for a clear, fact-based overview of Axi’s products, trading tools, and overall broker offering.
#Axi #ForexBroker #CFDTrading #FinanceMagnates #Trading #BrokerReview #OnlineTrading
In this video, we review @AxiOfficialChannel , a multi-asset broker offering access to forex and CFD markets through MetaTrader 4, MetaTrader 5, the Axi Trading App, and copy trading solutions.
We examine the broker’s regulatory framework, platform offering, market coverage, and customer support structure. We also explore key features such as available trading instruments, swap-free account options, funding considerations, and multilingual support.
Watch the full video for a clear, fact-based overview of Axi’s products, trading tools, and overall broker offering.
#Axi #ForexBroker #CFDTrading #FinanceMagnates #Trading #BrokerReview #OnlineTrading
In this video, we review @AxiOfficialChannel , a multi-asset broker offering access to forex and CFD markets through MetaTrader 4, MetaTrader 5, the Axi Trading App, and copy trading solutions.
We examine the broker’s regulatory framework, platform offering, market coverage, and customer support structure. We also explore key features such as available trading instruments, swap-free account options, funding considerations, and multilingual support.
Watch the full video for a clear, fact-based overview of Axi’s products, trading tools, and overall broker offering.
#Axi #ForexBroker #CFDTrading #FinanceMagnates #Trading #BrokerReview #OnlineTrading
In this video, we review @AxiOfficialChannel , a multi-asset broker offering access to forex and CFD markets through MetaTrader 4, MetaTrader 5, the Axi Trading App, and copy trading solutions.
We examine the broker’s regulatory framework, platform offering, market coverage, and customer support structure. We also explore key features such as available trading instruments, swap-free account options, funding considerations, and multilingual support.
Watch the full video for a clear, fact-based overview of Axi’s products, trading tools, and overall broker offering.
#Axi #ForexBroker #CFDTrading #FinanceMagnates #Trading #BrokerReview #OnlineTrading
In this video, we review @AxiOfficialChannel , a multi-asset broker offering access to forex and CFD markets through MetaTrader 4, MetaTrader 5, the Axi Trading App, and copy trading solutions.
We examine the broker’s regulatory framework, platform offering, market coverage, and customer support structure. We also explore key features such as available trading instruments, swap-free account options, funding considerations, and multilingual support.
Watch the full video for a clear, fact-based overview of Axi’s products, trading tools, and overall broker offering.
#Axi #ForexBroker #CFDTrading #FinanceMagnates #Trading #BrokerReview #OnlineTrading
In this video, we review @AxiOfficialChannel , a multi-asset broker offering access to forex and CFD markets through MetaTrader 4, MetaTrader 5, the Axi Trading App, and copy trading solutions.
We examine the broker’s regulatory framework, platform offering, market coverage, and customer support structure. We also explore key features such as available trading instruments, swap-free account options, funding considerations, and multilingual support.
Watch the full video for a clear, fact-based overview of Axi’s products, trading tools, and overall broker offering.
#Axi #ForexBroker #CFDTrading #FinanceMagnates #Trading #BrokerReview #OnlineTrading
Multi-Asset or Die: The New Brokerage Playbook
Multi-Asset or Die: The New Brokerage Playbook
Multi-Asset or Die: The New Brokerage Playbook
Multi-Asset or Die: The New Brokerage Playbook
Multi-Asset or Die: The New Brokerage Playbook
Multi-Asset or Die: The New Brokerage Playbook
This panel will explore how firms are moving beyond CFDs into crypto, perpetuals, equities, and multi‑asset offerings, and the challenges they face across regulation, technology, liquidity, and risk management. It examines what is driving the shift, what it takes to execute it successfully, and how brokers can position themselves for the next phase of growth.
This panel will explore how firms are moving beyond CFDs into crypto, perpetuals, equities, and multi‑asset offerings, and the challenges they face across regulation, technology, liquidity, and risk management. It examines what is driving the shift, what it takes to execute it successfully, and how brokers can position themselves for the next phase of growth.
This panel will explore how firms are moving beyond CFDs into crypto, perpetuals, equities, and multi‑asset offerings, and the challenges they face across regulation, technology, liquidity, and risk management. It examines what is driving the shift, what it takes to execute it successfully, and how brokers can position themselves for the next phase of growth.
This panel will explore how firms are moving beyond CFDs into crypto, perpetuals, equities, and multi‑asset offerings, and the challenges they face across regulation, technology, liquidity, and risk management. It examines what is driving the shift, what it takes to execute it successfully, and how brokers can position themselves for the next phase of growth.
This panel will explore how firms are moving beyond CFDs into crypto, perpetuals, equities, and multi‑asset offerings, and the challenges they face across regulation, technology, liquidity, and risk management. It examines what is driving the shift, what it takes to execute it successfully, and how brokers can position themselves for the next phase of growth.
This panel will explore how firms are moving beyond CFDs into crypto, perpetuals, equities, and multi‑asset offerings, and the challenges they face across regulation, technology, liquidity, and risk management. It examines what is driving the shift, what it takes to execute it successfully, and how brokers can position themselves for the next phase of growth.
Beyond Reach? Retail Investor Acquisition Across APAC
Beyond Reach? Retail Investor Acquisition Across APAC
Beyond Reach? Retail Investor Acquisition Across APAC
Beyond Reach? Retail Investor Acquisition Across APAC
Beyond Reach? Retail Investor Acquisition Across APAC
Beyond Reach? Retail Investor Acquisition Across APAC
APAC accounts for two-thirds of global retail trading traffic, but with differences of language, regulation, and trader profile, the region's growth is ag great as complexity.
This session gathers CMOs, heads of acquisition, and IB relationship managers to examine what actually works, channel by channel, market by market.
Attendees will walk away with:
A clear view of which channels deliver funded, retained traders across Singapore, Japan, and Southeast Asia
Understanding of how to structure IB partnerships for LTV, not first deposit
Insight into what localization actually costs beyond the translation budget
Perspective on how ad restrictions, crypto promotion limits, and bundling rules differ across APAC jurisdictions
A read on whether the super-app model changes acquisition economics for retail investing platforms
APAC accounts for two-thirds of global retail trading traffic, but with differences of language, regulation, and trader profile, the region's growth is ag great as complexity.
This session gathers CMOs, heads of acquisition, and IB relationship managers to examine what actually works, channel by channel, market by market.
Attendees will walk away with:
A clear view of which channels deliver funded, retained traders across Singapore, Japan, and Southeast Asia
Understanding of how to structure IB partnerships for LTV, not first deposit
Insight into what localization actually costs beyond the translation budget
Perspective on how ad restrictions, crypto promotion limits, and bundling rules differ across APAC jurisdictions
A read on whether the super-app model changes acquisition economics for retail investing platforms
APAC accounts for two-thirds of global retail trading traffic, but with differences of language, regulation, and trader profile, the region's growth is ag great as complexity.
This session gathers CMOs, heads of acquisition, and IB relationship managers to examine what actually works, channel by channel, market by market.
Attendees will walk away with:
A clear view of which channels deliver funded, retained traders across Singapore, Japan, and Southeast Asia
Understanding of how to structure IB partnerships for LTV, not first deposit
Insight into what localization actually costs beyond the translation budget
Perspective on how ad restrictions, crypto promotion limits, and bundling rules differ across APAC jurisdictions
A read on whether the super-app model changes acquisition economics for retail investing platforms
APAC accounts for two-thirds of global retail trading traffic, but with differences of language, regulation, and trader profile, the region's growth is ag great as complexity.
This session gathers CMOs, heads of acquisition, and IB relationship managers to examine what actually works, channel by channel, market by market.
Attendees will walk away with:
A clear view of which channels deliver funded, retained traders across Singapore, Japan, and Southeast Asia
Understanding of how to structure IB partnerships for LTV, not first deposit
Insight into what localization actually costs beyond the translation budget
Perspective on how ad restrictions, crypto promotion limits, and bundling rules differ across APAC jurisdictions
A read on whether the super-app model changes acquisition economics for retail investing platforms
APAC accounts for two-thirds of global retail trading traffic, but with differences of language, regulation, and trader profile, the region's growth is ag great as complexity.
This session gathers CMOs, heads of acquisition, and IB relationship managers to examine what actually works, channel by channel, market by market.
Attendees will walk away with:
A clear view of which channels deliver funded, retained traders across Singapore, Japan, and Southeast Asia
Understanding of how to structure IB partnerships for LTV, not first deposit
Insight into what localization actually costs beyond the translation budget
Perspective on how ad restrictions, crypto promotion limits, and bundling rules differ across APAC jurisdictions
A read on whether the super-app model changes acquisition economics for retail investing platforms
APAC accounts for two-thirds of global retail trading traffic, but with differences of language, regulation, and trader profile, the region's growth is ag great as complexity.
This session gathers CMOs, heads of acquisition, and IB relationship managers to examine what actually works, channel by channel, market by market.
Attendees will walk away with:
A clear view of which channels deliver funded, retained traders across Singapore, Japan, and Southeast Asia
Understanding of how to structure IB partnerships for LTV, not first deposit
Insight into what localization actually costs beyond the translation budget
Perspective on how ad restrictions, crypto promotion limits, and bundling rules differ across APAC jurisdictions
A read on whether the super-app model changes acquisition economics for retail investing platforms
Buy, Build or Both? Trading Tech for Brokers, Banks & Beyond
Buy, Build or Both? Trading Tech for Brokers, Banks & Beyond
Buy, Build or Both? Trading Tech for Brokers, Banks & Beyond
Buy, Build or Both? Trading Tech for Brokers, Banks & Beyond
Buy, Build or Both? Trading Tech for Brokers, Banks & Beyond
Buy, Build or Both? Trading Tech for Brokers, Banks & Beyond
For every feature and product, someone has to decide: build it in-house or buy from a vendor. In Singapore and across APAC, local banks and global players face the same question with very different constraints.
This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
Attendees will walk away with:
First-hand view of how client feedback informs decision-making across different market participants.
Understanding pain points and benefits of working with 3rd party integrations at scale.
Insight into products and innovation banks’ retail and trading heads will look for in 2026.
For every feature and product, someone has to decide: build it in-house or buy from a vendor. In Singapore and across APAC, local banks and global players face the same question with very different constraints.
This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
Attendees will walk away with:
First-hand view of how client feedback informs decision-making across different market participants.
Understanding pain points and benefits of working with 3rd party integrations at scale.
Insight into products and innovation banks’ retail and trading heads will look for in 2026.
For every feature and product, someone has to decide: build it in-house or buy from a vendor. In Singapore and across APAC, local banks and global players face the same question with very different constraints.
This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
Attendees will walk away with:
First-hand view of how client feedback informs decision-making across different market participants.
Understanding pain points and benefits of working with 3rd party integrations at scale.
Insight into products and innovation banks’ retail and trading heads will look for in 2026.
For every feature and product, someone has to decide: build it in-house or buy from a vendor. In Singapore and across APAC, local banks and global players face the same question with very different constraints.
This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
Attendees will walk away with:
First-hand view of how client feedback informs decision-making across different market participants.
Understanding pain points and benefits of working with 3rd party integrations at scale.
Insight into products and innovation banks’ retail and trading heads will look for in 2026.
For every feature and product, someone has to decide: build it in-house or buy from a vendor. In Singapore and across APAC, local banks and global players face the same question with very different constraints.
This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
Attendees will walk away with:
First-hand view of how client feedback informs decision-making across different market participants.
Understanding pain points and benefits of working with 3rd party integrations at scale.
Insight into products and innovation banks’ retail and trading heads will look for in 2026.
For every feature and product, someone has to decide: build it in-house or buy from a vendor. In Singapore and across APAC, local banks and global players face the same question with very different constraints.
This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
Attendees will walk away with:
First-hand view of how client feedback informs decision-making across different market participants.
Understanding pain points and benefits of working with 3rd party integrations at scale.
Insight into products and innovation banks’ retail and trading heads will look for in 2026.