ICANN (Internet Corporation for Assigned Names and Numbers) has opened up new Internet domain names allowing anyone to buy generic domains such as .forex and others.
IG Group was the most active broker by applying for no less than 7 domains:
How the FX Industry Can Benefit from Outsourced ITGo to article >>
Saxo Bank applied for .saxo domain.
Costs of this service are substantial: it costs $175k to register one domain and then $25k a year to maintain it.
It’s a big question whether the SEO value of these domains is really worth $1.225m for IG but it does attest to IG’s marketing ambition.