Online trading platform iFOREX Europe will continue as PSV Eindhoven's official trading partner for another season, the companies announced Tuesday. The Cyprus-based fintech firm first partnered with the Dutch football club last year during PSV's championship run.

iFOREX Extends PSV Eindhoven Sponsorship Deal

The renewal comes after PSV captured the Eredivisie title last season, overcoming a nine-point deficit in March to clinch the championship on the final day with a 3-1 win over Sparta Rotterdam. The club also made a strong showing in the Champions League, defeating Liverpool 3-2 and knocking out Juventus 4-3.

iFOREX, which operates a contracts-for-difference trading platform for retail investors, had its branding featured on PSV's training gear throughout the European campaign.

“We couldn't be happier to announce the second year of our partnership with PSV,” said Itai Sadeh, iFOREX's chief executive. “Last year was a title victory like no other—the excitement was incomparable and in winning the title against the odds, PSV showed exactly the kind of characteristics that we embody at iFOREX—determination, hard work and the belief that success is earned.”

New Season

PSV will enter the new season as defending champions and face the challenge of competing in both domestic and European competitions. The club's commercial partnerships have grown alongside its on-field success, with iFOREX joining other sponsors in backing the Eindhoven-based team.

Frans Janssen, PSV's chief marketing officer, said the partnership would continue into the upcoming campaign. “It's been a pleasure to continue our partnership with iFOREX in the 2025/26 season,” he said. “With the new season approaching, we look forward to creating more memorable moments together for our fans and partners around the world.”

iFOREX Europe operates under Cyprus Securities and Exchange Commission regulation and provides services across the European Economic Area, excluding Belgium and Cyprus. The company also holds authorization from financial regulators in the British Virgin Islands.

What About the IPO?

iFOREX Financial Trading Holdings has delayed its planned initial public offering (IPO) on the London Stock Exchange. The decision comes as the company finalizes a compliance review in the British Virgin Islands. Originally scheduled for late June, the IPO is now expected to face only a short postponement.

The review, which began earlier this year, was described by iFOREX as a routine thematic inspection and was outlined in its registration filings. The company says the process is nearly complete and should be finalized soon, allowing the listing to proceed.

The delay mirrors a recent case involving Israeli trading platform eToro, whose Wall Street debut was also postponed by about a month. Despite the setback, eToro’s IPO was ultimately well-received. Whether a similar outcome awaits iFOREX remains to be seen, particularly as the firm pursues a listing after losing 20% of its clients and experiencing a 75% drop in profits over the past two years.