It is often interesting when an FX company branches into new territory, and in this case GKFX is doing just that after today’s announcement Rising Sum is to be distributed by the online broker which, although not marketed as such, will provide GKFX with a Contract For Difference (CFD) product.
Back in January this year, Rising Sum entered the online investing market with the primary function of providing a value-investing platform, and GKFX sees the platform as an attractive opportunity to build its business in the equities derivatives marketplace, and is keen to extend Rising Sum’s screening technology to private and professional investors worldwide.
According to its developers, Rising Sum has been designed to exploit the benefits of Warren Buffett’s highly successful investment model, a very tall claim indeed. The platform follows Berkshire Hathaway’s acquisition criteria, combining quantitative and qualitative analysis to focus the power of value investing and help identify underlying potential in the equities marketplace.
The platform operates using a series of screening tools, which are intended to be successful in identifying undervalued companies with sound fundamentals.
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These would typically be the type of companies that are more likely to see market corrections around the time of earnings releases. Rising Sum publishes Value Alerts that highlight when these events take place, giving traders plenty of time to prepare.
Amir Gharred, Head of UK Sales at GKFX, said in a corporate statement relating to the strategic partnership: “We are delighted to add Rising Sum to our business. Our mission is to offer a strong selection of advanced and emerging platforms so that our customers can trade a variety of products. Rising Sum is an exciting and creative development for the equities marketplace, and it brings a new and powerful dimension to the CFD trading community.”
Kevin Ashby, Chairman of Rising Sum, issued a public announcement on how this will be of mutual benefit to both parties: “We have identified many opportunities for investors across the US and UK markets. By concentrating on company fundamentals, we have shown how we can outperform the market in key areas. That’s the essence of value investing, and through Rising Sum we can make Warren Buffett’s proven strategy available to everyone. GKFX has an excellent reputation for distributing and supporting market-leading products, and we look forward to a fruitful partnership that will bring Rising Sum to a worldwide audience.”