Forex Brokers on YouTube
- This article is part of a series of in-depth discussions of Social Marketing in the FX Broker Industry by Media Group London, a full-service marketing agency specializing in the online trading industry. Previous articles include discussions of FX Brokers on Facebook and Twitter.
This article is part of a series of in-depth discussions of Social Marketing in the FX Broker Industry by Media Group London, a full-service marketing agency specializing in the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone industry. Previous articles include discussions of FX Brokers on Facebook and Twitter.
YouTube is the second largest search engine in the world. The amount of queries for Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi related topics should thus exceed those on Bing and Yahoo search engines and is very substantial.
Again using our ‘Distance to Trading’ model, we divide the YouTube accounts of brokers into 5 categories; Announcements, Market Data Events, Research and Commentary, Signals and Interaction.
Announcements are those accounts mainly used for marketing messages and the promotion of the company, Market Data Events are those accounts that are mainly used to disseminate market data events such as NFP, BOE interest decisions or currency rate information. Research and commentary is more in depth information about the market and where it is heading, and interaction accounts are those that talk to traders on a pro-active basis. Signals are those YouTube accounts that give actual trade recommendations.
Users are searching mostly for how-to content, market information and trade recommendations (signals). As you can see from below chart, the content that is on YouTube posted by brokers currently does not include trade recommendations or interaction (I.E. video responses or comments).
Instead, the content posted is mostly research and commentary related. The second most common type of content is Tutorials which is logical given the nature of YouTube searchers’ intent. Out of the major brokers with YouTube accounts FXCM and DukasCopy are most popular – both offering mostly Research & Commentary.
Dukascopy is worth highlighting here as besides YouTube video’s they run a highly professional TV channel like video operation. You can watch it here: https://www.dukascopy.com/swiss/english/tv/general/.
Recommendation:
With the advent of YouTube live and the continued growth of searches on this site it is more and more a channel that brokers can’t afford to be absent from. The successful broker will post videos in a TV like operation for Research & Commentary and Trade Recommendations and a separate channel for tutorials and announcements. Both will be distributed into sites like YouTube and integrated into trading platforms for maximum reach. Find an overview of brokers’ YouTube accounts and their channel views.
Please contact us on info@mediagrouplondon.com if you have any comments or would like to be included in the next overview.
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This article is part of a series of in-depth discussions of Social Marketing in the FX Broker Industry by Media Group London, a full-service marketing agency specializing in the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone industry. Previous articles include discussions of FX Brokers on Facebook and Twitter.
YouTube is the second largest search engine in the world. The amount of queries for Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi related topics should thus exceed those on Bing and Yahoo search engines and is very substantial.
Again using our ‘Distance to Trading’ model, we divide the YouTube accounts of brokers into 5 categories; Announcements, Market Data Events, Research and Commentary, Signals and Interaction.
Announcements are those accounts mainly used for marketing messages and the promotion of the company, Market Data Events are those accounts that are mainly used to disseminate market data events such as NFP, BOE interest decisions or currency rate information. Research and commentary is more in depth information about the market and where it is heading, and interaction accounts are those that talk to traders on a pro-active basis. Signals are those YouTube accounts that give actual trade recommendations.
Users are searching mostly for how-to content, market information and trade recommendations (signals). As you can see from below chart, the content that is on YouTube posted by brokers currently does not include trade recommendations or interaction (I.E. video responses or comments).
Instead, the content posted is mostly research and commentary related. The second most common type of content is Tutorials which is logical given the nature of YouTube searchers’ intent. Out of the major brokers with YouTube accounts FXCM and DukasCopy are most popular – both offering mostly Research & Commentary.
Dukascopy is worth highlighting here as besides YouTube video’s they run a highly professional TV channel like video operation. You can watch it here: https://www.dukascopy.com/swiss/english/tv/general/.
Recommendation:
With the advent of YouTube live and the continued growth of searches on this site it is more and more a channel that brokers can’t afford to be absent from. The successful broker will post videos in a TV like operation for Research & Commentary and Trade Recommendations and a separate channel for tutorials and announcements. Both will be distributed into sites like YouTube and integrated into trading platforms for maximum reach. Find an overview of brokers’ YouTube accounts and their channel views.
Please contact us on info@mediagrouplondon.com if you have any comments or would like to be included in the next overview.