One of the brokers well represented on the Russian market, AForex, changed its logo and rebranded to AMarkets. The company is aiming to continue expanding its services geographically, remaining strong in the region, and to continue its expansion into the lucrative Asian market.
Some clients of the company in Russia have already noticed the changes in the logo and the name of the firm in recent press releases as the process of renaming the company is still ongoing. The obvious changes do not reveal the whole story behind the move; The company is aiming to highlight the widened variety of financial markets which it offers access to.
Recently the interest of Russian traders in forex trading has expanded into equity indices, commodities, binary options and PAMM accounts. The company has been developing its offering in recent months and is aiming to widely expand its operations outside of Russia and CIF countries.
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According to a company representative, AMarkets is initially targeting the Asian market, aiming to go beyond in the months ahead. Meanwhile, AForex will remain active for the time being, focusing on the currency market.
An AMarkets representative commented, “The main goal of the company is to increase the number of clients who are making money. In order to achieve this goal we have committed to increasing the amount of instruments which customers can trade.”
“Recently we have offered to our customers a sentiment indicator for the market, while our support staff numbers are constantly increasing to respond to the requests of our clients faster,” he concluded.
While there has been no proof that an increased number of assets offered leads to higher profitability, the aim of the effort by AMarkets is clear – the brokerage is becoming more closely focused on multiple asset classes in order to diversify its offering.