Forex and Sports – match made in heaven or vanity marketing?
Forex broker/dealers have recently been sponsoring major sport teams to have their logo displayed in front of millions of fans.
Guest Contributors Retail
|
Brokers
(
Retail FX )
|
2011-07-27T15:15:19+00:00
2011-07-27T15:15:19+00:00
Forex broker/dealers have recently been sponsoring major sport teams to have their logo displayed in front of millions of fans. Their primary goal is to promote their brand as well as legitimize the industry as a whole. FXPro sponsors Fulham and Aston Villa, well-established English soccer teams, as well as AS Monace, one of Franceโs leading clubs. MIG is a sponsor of the Mercedes F1 team with Michael Schumacher as one of their drivers, FXDD sponsors the Red Bull F1 team, Alpari sponsors the New York Knicks basketball team and New York Ranger hockey team, Saxo Bank sponsors cycling tournaments, FXOpen sponsors Drift challenges and the list goes on.
Car racing, in particular, Formula 1, seems to be the current trend for Forex brokers. There are some good synergies with Forex and F1: fast paced, risky, technical and there is an element of nationalism (like the World Cup) via the competition between drivers and teams of different nationalities โ like Euro vs Yen. The demographics of the average Formula 1 fan are predominantly male aged 35-55 years old and upper-middle class. F1 sponsorships are expensive and the messages that these companies are trying to deliver are โwe are a big company because we sponsor a F1 teamโ and that Forex trading is akin to car racing.
Suggested articles
Did COVID-19 Save the Forex Industry?Go to article >>
Join the iFX EXPO Asia and discover your gateway to the Asian Markets
Do you want to see what they spent on these sponsorships? Was it money well spent or just vanity marketing? Click here to read the full article in the Q2 2011 Forex Magnates Quarterly Retail Forex Report.
Leave a Reply
tax loophole ๐
google images of ‘currensee’ and you’ll find a few screenshots
google images of ‘currensee’ and you’ll find a few screenshots
tax loophole ๐
XTB sponsors F1 McLaren Team as well ๐
yeah, seen it. by the way, it’s better if you logged in and then criticized the platform/business model (be that a negative or a positive review) – otherwise it’s like a movie critic who hasn’t seen the movie yet ๐
you can feel completely safe by giving them your login credentials – they don’t make any use of it that you don’t want them to.
yeah, seen it. by the way, it’s better if you logged in and then criticized the platform/business model (be that a negative or a positive review) – otherwise it’s like a movie critic who hasn’t seen the movie yet ๐
you can feel completely safe by giving them your login credentials – they don’t make any use of it that you don’t want them to.
XTB sponsors F1 McLaren Team as well ๐
good one Jeff
good one Jeff
It’s a relationship based product. Therefore, it entitles opening an account directly with DB or accessing them via a prime broker. I don’t know their exact numbers but minimums can be around $100k for a direct account with dealers, but are more likely in $1-$5mil range and upwards of $20mil for a PB account. Spreads are based on the type of order flow the customer provides and overall relationship they have with the bank.
It’s a relationship based product. Therefore, it entitles opening an account directly with DB or accessing them via a prime broker. I don’t know their exact numbers but minimums can be around $100k for a direct account with dealers, but are more likely in $1-$5mil range and upwards of $20mil for a PB account. Spreads are based on the type of order flow the customer provides and overall relationship they have with the bank.