Earlier this week Playtech announced its second major institutional acquisition in less than a year.
Playtech has been making big headlines across the institutional foreign exchange space during the past year. After last November's announcement of the acquisition of CFH, this year the firm is further expanding and rebranding its financials division. Yesterday the company announced the acquisition of Alpha for up to $150 million.
Playtech further committed to developing its financials division and rebranded it to TradeTech. The unit includes four major components. CFH and TradeTech Alpha make up the B2B part of business, while Markets.com and the newly established ProMarkets brand, which deals with high net worth individuals, will focus on B2C.
The senior executives on both sides of the latest deal for Playtech, TradeTech CEO Ron Hoffman and Alpha CEO Muhammad Rasoul, have kindly agreed to an interview with Finance Magnates.
Finance Magnates: Alpha has been around for only a couple of years. What was the key asset that attracted you to the company?
FM: How important is it to have a market making arm in the institutional business nowadays?
RH: I believe it is important to have a variety of capabilities in order to capture opportunities in our space. What might be relevant for one opportunity may not be relevant to another, the key is to have the capabilities.
FM: Will the B2C business of Playtech be affected by the deal in any way?
RH: Part of the value that we'll enjoy from this transaction is to enhance our risk management capabilities for the group as a whole which naturally includes our own B2C businesses Markets.com and ProMarkets.
FM: Did you expect such an offer within only a year and a half since starting as CEO?
Muhammad Rasoul: No, but I don’t think that way in general. I try to focus on the 'now', and our focus factor on current strategy determined by the board for the midterm, that’s always been my way. What I have learned over the years is that it is too hard to predict things in this space.
We make effort according to our strategy and then react to the unknowns. While we game plan for what 'could/might' happen we always try to keep the focus on the 'now'. Having an opportunity like this I would not have imagined would have happened in such a short time. We are very excited about what Ron and his team are looking to create with TradeTech and we feel we can help bring his vision to fruition.
FM: Did you plan to join a company with a bigger balance sheet all along, or did it come to mind only after Playtech stepped in?
MR: Strategically we never have one plan. In our game planning for what would work strategically, finding a good strategic partner was always on the board, but there were other options just as valid. I do however think that Playtech represents more than just balance sheet.
If you look at their technology for B2B customers around CRM, website analytics, onboarding, funding, etc. its top notch. There is a lot that we can do in helping to distribute and mature this technology in the future.
FM: Will you retain an active role as the company becomes part of Tradetech?
MR: Yes. I will serve on TradeTech Alpha’s board as a Director. I will also be working strategically inside of the TradeTech Group working on group strategy.
FM: Which of Alpha's assets weren't included in the deal, and what will happen to them now?
ACM Group will then primarily focus on IB business from emerging markets. Each of our customers has a very close relationship with Alpha so this process will be very smooth and as always, we will discuss and agree with each customer based around what they need and long term what is the best option for their long-term business success.
FM: What are the main synergies between Alpha and CFH?
RH: This transaction is about empowering TradeTech with technology, risk management and dealing capabilities. We see this as valuable for the group as a whole. As we become bigger in size with more customers on both liquidity and services, this becomes a more important role altogether for us in order to maximize the opportunity.
FM: Low volatility has been a challenge for several companies until recently. Is the diversification of market making and STP key to handling such periods?
RH: Absolutely, as I mentioned before, the key is about having a variety of capabilities. What's relevant for one part of the business may not be relevant to the other. In times of volatility, Alpha’s knowledge and capabilities becomes more valuable than ever, and during quiet times, it's about sustainability and focusing growth on the core business KPIs.
FM: Will Tradetech offer cryptocurrency liquidity? If so, how?
RH: This is something we are evaluating and testing as we speak. In principle, we are looking to do so as it becomes an important milestone and not many can be in a position to offer that in the space. TradeTech whether through CFH, or TradeTech Alpha would be the best venue for that liquidity given our size, position and offering. So we do see that as an important evolution for us.
Playtech has been making big headlines across the institutional foreign exchange space during the past year. After last November's announcement of the acquisition of CFH, this year the firm is further expanding and rebranding its financials division. Yesterday the company announced the acquisition of Alpha for up to $150 million.
Playtech further committed to developing its financials division and rebranded it to TradeTech. The unit includes four major components. CFH and TradeTech Alpha make up the B2B part of business, while Markets.com and the newly established ProMarkets brand, which deals with high net worth individuals, will focus on B2C.
The senior executives on both sides of the latest deal for Playtech, TradeTech CEO Ron Hoffman and Alpha CEO Muhammad Rasoul, have kindly agreed to an interview with Finance Magnates.
Finance Magnates: Alpha has been around for only a couple of years. What was the key asset that attracted you to the company?
FM: How important is it to have a market making arm in the institutional business nowadays?
RH: I believe it is important to have a variety of capabilities in order to capture opportunities in our space. What might be relevant for one opportunity may not be relevant to another, the key is to have the capabilities.
FM: Will the B2C business of Playtech be affected by the deal in any way?
RH: Part of the value that we'll enjoy from this transaction is to enhance our risk management capabilities for the group as a whole which naturally includes our own B2C businesses Markets.com and ProMarkets.
FM: Did you expect such an offer within only a year and a half since starting as CEO?
Muhammad Rasoul: No, but I don’t think that way in general. I try to focus on the 'now', and our focus factor on current strategy determined by the board for the midterm, that’s always been my way. What I have learned over the years is that it is too hard to predict things in this space.
We make effort according to our strategy and then react to the unknowns. While we game plan for what 'could/might' happen we always try to keep the focus on the 'now'. Having an opportunity like this I would not have imagined would have happened in such a short time. We are very excited about what Ron and his team are looking to create with TradeTech and we feel we can help bring his vision to fruition.
FM: Did you plan to join a company with a bigger balance sheet all along, or did it come to mind only after Playtech stepped in?
MR: Strategically we never have one plan. In our game planning for what would work strategically, finding a good strategic partner was always on the board, but there were other options just as valid. I do however think that Playtech represents more than just balance sheet.
If you look at their technology for B2B customers around CRM, website analytics, onboarding, funding, etc. its top notch. There is a lot that we can do in helping to distribute and mature this technology in the future.
FM: Will you retain an active role as the company becomes part of Tradetech?
MR: Yes. I will serve on TradeTech Alpha’s board as a Director. I will also be working strategically inside of the TradeTech Group working on group strategy.
FM: Which of Alpha's assets weren't included in the deal, and what will happen to them now?
ACM Group will then primarily focus on IB business from emerging markets. Each of our customers has a very close relationship with Alpha so this process will be very smooth and as always, we will discuss and agree with each customer based around what they need and long term what is the best option for their long-term business success.
FM: What are the main synergies between Alpha and CFH?
RH: This transaction is about empowering TradeTech with technology, risk management and dealing capabilities. We see this as valuable for the group as a whole. As we become bigger in size with more customers on both liquidity and services, this becomes a more important role altogether for us in order to maximize the opportunity.
FM: Low volatility has been a challenge for several companies until recently. Is the diversification of market making and STP key to handling such periods?
RH: Absolutely, as I mentioned before, the key is about having a variety of capabilities. What's relevant for one part of the business may not be relevant to the other. In times of volatility, Alpha’s knowledge and capabilities becomes more valuable than ever, and during quiet times, it's about sustainability and focusing growth on the core business KPIs.
FM: Will Tradetech offer cryptocurrency liquidity? If so, how?
RH: This is something we are evaluating and testing as we speak. In principle, we are looking to do so as it becomes an important milestone and not many can be in a position to offer that in the space. TradeTech whether through CFH, or TradeTech Alpha would be the best venue for that liquidity given our size, position and offering. So we do see that as an important evolution for us.
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔