Exclusive: GO Markets Integrates Conv.rs Instant Messaging Solution

Conv.rs, a personalised customer engagement platform has revealed exclusively to Finance Magnates that GO Markets, an Australian-headquartered online foreign exchange (forex) broker, has completed the integration of its technology.

Started in 2019, Conv.rs is a comprehensive 'plug and play' messaging app solution for brokers. The service can be used by sales, onboarding and Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term teams to enhance communication between the company and clients, as well as prospects.

Following the integration into its Customer Relationship Management (CRM) Customer Relationship Management (CRM) Customer Relationship Management (CRM) is a way for brokers to manage the firm’s contacts with existing and potential clients. The firm is using data available from the customer’s trading activity to determine an appropriate course of action when aiming to retain or onboard the customer.This technology is also an effective tool in managing a company's interaction with both current and potential clients. CRMs use data analysis regarding clients’ history with a company to improve business relation Customer Relationship Management (CRM) is a way for brokers to manage the firm’s contacts with existing and potential clients. The firm is using data available from the customer’s trading activity to determine an appropriate course of action when aiming to retain or onboard the customer.This technology is also an effective tool in managing a company's interaction with both current and potential clients. CRMs use data analysis regarding clients’ history with a company to improve business relation Read this Term) system, GO Markets will be able to offer a new channel for customer engagement, which covers every stage of the customer journey via instant messaging.

In particular, the platform offered by Conv.rs allows its clients to communicate with their customers across all common messaging services. This includes Facebook Messenger, WhatsApp, LINE, WeChat and Telegram. The service is equipped with real-time translation in 53 languages.

GO Markets: Instant Messaging Plays an Important Role in Communication

Commenting on the integration, Yaazdee Jaunbocus, Head of Global Operations at GO Markets said in the statement: “As an innovative business, we understand the important role instant messaging plays when we communicate with new and existing clients alike.

“Our sales team have been very positive about the functionality of the product which is fully integrated with our underlying CRM system, whilst our partner brokers are already taking a keen interest in the solution, too.”

In addition to adding the instant messaging capabilities to its offering, GO Markets is using Conv.rs to deliver targeted news content.

“Mobile messaging is becoming an ever more popular channel for communication,” added Enis Mehmet, Head of Partner Development at Conv.rs in the statement.

“To date, however, companies have struggled to harness its full potential owing to the fact each messaging platform works in isolation. We have consolidated that on a single interface and the use of this approach is already yielding benefits for GO Markets.”