In another major sign that traditional broker dealers such as TradeStation and OptionsXpress are entering the forex space, E*Trade just announced a similar step by white labelling FXCM‘s Trading Station II platform.

MF Global and dbFX were the biggest white labels of FXCM’s technology but MF went bust and dbFX decided to exit the market.

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E*TRADE LAUNCHES RETAIL FOREX TRADING

Access to Global Currency Markets, Research and Education through FXCM

NEW YORK, February 21, 2012 – E*TRADE Financial Corporation (NASDAQ: ETFC) and FXCM Inc., (NYSE: FXCM) announced today that E*TRADE FFX, LLC (“E*TRADE FX”) will now offer customers access to global currency markets, research and education through FXCM1, on the newly launched E*TRADE FX platform.

E*TRADE FX customers will be able to trade seamlessly on the E*TRADE FX no-fee platform, which includes:

• Advanced Charting: customizable technical studies, analytics and indicators
• Quick Transfer: easily move funds between E*TRADE brokerage or bank accounts and forex accounts2
• News & Analysis: access to international financial news and a comprehensive economic calendar
• 56 Currency Pairs: choose from a variety of major and minor pairs
• Leverage3: up to 50:1 leverage for major pairs and 20:1 for minors
• Forex Trading Specialists: access to experienced forex professionals
• No Commissions4: competitive spreads and fair execution
• Free Trading Education: live in-person, on-line, and on-demand trading education
• Extended Trading Day: 24 hours-a-day, 5 days-a-week
• Practice Account: practice trading forex risk free with live data

“Forex trading offers investors and traders the opportunity to broaden and diversify their portfolios through access to a highly liquid global market,” said Christopher Larkin, head of Retail Trading and Client Services. “By offering industry-leading forex technology and educational resources we are providing investors at all levels with the ability to act on their opinions on global currencies and to incorporate ‘cash’ as an asset class into their portfolios in a new way.”

“FXCM is an industry leader in FX technology and providing educational services. It was a natural fit for FXCM to provide these services to E*TRADE and its customer base,” said Drew Niv, CEO of FXCM. “We believe this is another step for the retail FX industry in becoming more mainstream and well-known, especially in the U.S.”

To find out more information on the E*TRADE FX offering please visit: www.etrade.com/forex.