Creativity and innovation are the key ingredients in a successful marketing campaign, that’s what the marketing gurus love to ‘holla’ at us. Not forgetting the endless brainstorming sessions in the boardroom to generate ideas. Well here’s one directly from the shop floor. cTrader’s version of the Harlem Shake!
With the FX markets suffering as the product hits maturity and a recent downward shift in trading volumes. A Cyprus based technology firm, Spotware Systems (cTrader), adds a pinch of humour to the serious world of financial markets by participating in the popular Harlem Shake.
“I so happened to pass George’s desk and saw what he was doing, it was an instant hit” said Ilya Holeu, Head of Sales and Marketing of Spotware Systems.
Harlem Shake is a comedy dance that exploded on the internet; it’s called an internet meme – something that gets popular via the internet. The Harlem Shake shares similarities with the growth of FX trading over the last decade. Since the inception of electronic trading in the late 90’s financial markets were revolutionised as products such as FX, CFD, spread betting and binary options took off.
Left to right: Simon Bolvig Mark Vice President EMEA Spotware Systems, Ilya Holeu, Head of Sales and Marketing of Spotware Systems, Andrey Pavlov, CEO of Spotware Systems & Michael Greenberg CEO Forex Magnates
Cost per acquisition rates have been spiking and firms in the FX and CFD markets are exploring new ways to enter a trader’s mind frame. The marriage between comedy and trading is a great sign of creativity.
Mark Mathieu, a broker at Tradenext says “this is funny” with a relatively large smile as he watches the Harlem Shake cTrader style!
Sid Shah, Managing Director of Sniro a web development consulting firm in London says “it's great who ever made it, it’s nice creativity and good thinking”.
Andrey Pavlov, CEO of Spotware Systems says “Harlem Shake in a trading platform? Cool. Finally we get to laugh about something other than users requesting a withdrawal from a demo account. But personally I am more excited about the recent release of Email Alerts, Deal Map and Free Chart Mode in our HTML5 cTrader Web.”
The marketing milestone can be witnessed by simply using cTrader’s web based platform:
Create Demo account (3 fields only with any data) and hit Login after
In the "Search" field type in "HARLEM"
And Enjoy
The Harlem Shake episode has seen more than 4,000 videos uploaded on to youtube with the dance being performed. Even celebrities have caught up on the act; NBA legend Shaquille O'Neal was seen performing the Shake in a locker room.
The Harlem Shake hasn’t been fun and glory for all; a team of Australian miners were sacked for performing the dance at work. A report in the ‘West Australian newspaper’ stated that the miners lost their six-figure salaries over the stunt in the Agnew Gold Mine last week.
Going viral on social media can be tricky, at least for cTrader they expect to see an influx of demo accounts.
Creativity and innovation are the key ingredients in a successful marketing campaign, that’s what the marketing gurus love to ‘holla’ at us. Not forgetting the endless brainstorming sessions in the boardroom to generate ideas. Well here’s one directly from the shop floor. cTrader’s version of the Harlem Shake!
With the FX markets suffering as the product hits maturity and a recent downward shift in trading volumes. A Cyprus based technology firm, Spotware Systems (cTrader), adds a pinch of humour to the serious world of financial markets by participating in the popular Harlem Shake.
“I so happened to pass George’s desk and saw what he was doing, it was an instant hit” said Ilya Holeu, Head of Sales and Marketing of Spotware Systems.
Harlem Shake is a comedy dance that exploded on the internet; it’s called an internet meme – something that gets popular via the internet. The Harlem Shake shares similarities with the growth of FX trading over the last decade. Since the inception of electronic trading in the late 90’s financial markets were revolutionised as products such as FX, CFD, spread betting and binary options took off.
Left to right: Simon Bolvig Mark Vice President EMEA Spotware Systems, Ilya Holeu, Head of Sales and Marketing of Spotware Systems, Andrey Pavlov, CEO of Spotware Systems & Michael Greenberg CEO Forex Magnates
Cost per acquisition rates have been spiking and firms in the FX and CFD markets are exploring new ways to enter a trader’s mind frame. The marriage between comedy and trading is a great sign of creativity.
Mark Mathieu, a broker at Tradenext says “this is funny” with a relatively large smile as he watches the Harlem Shake cTrader style!
Sid Shah, Managing Director of Sniro a web development consulting firm in London says “it's great who ever made it, it’s nice creativity and good thinking”.
Andrey Pavlov, CEO of Spotware Systems says “Harlem Shake in a trading platform? Cool. Finally we get to laugh about something other than users requesting a withdrawal from a demo account. But personally I am more excited about the recent release of Email Alerts, Deal Map and Free Chart Mode in our HTML5 cTrader Web.”
The marketing milestone can be witnessed by simply using cTrader’s web based platform:
Create Demo account (3 fields only with any data) and hit Login after
In the "Search" field type in "HARLEM"
And Enjoy
The Harlem Shake episode has seen more than 4,000 videos uploaded on to youtube with the dance being performed. Even celebrities have caught up on the act; NBA legend Shaquille O'Neal was seen performing the Shake in a locker room.
The Harlem Shake hasn’t been fun and glory for all; a team of Australian miners were sacked for performing the dance at work. A report in the ‘West Australian newspaper’ stated that the miners lost their six-figure salaries over the stunt in the Agnew Gold Mine last week.
Going viral on social media can be tricky, at least for cTrader they expect to see an influx of demo accounts.
TradeStation Takes the MiFID Route to Bring Europe Closer to Wall Street
Featured Videos
Buying The Deep: Digital Asset Adoption in APAC and Beyond
Buying The Deep: Digital Asset Adoption in APAC and Beyond
Buying The Deep: Digital Asset Adoption in APAC and Beyond
Buying The Deep: Digital Asset Adoption in APAC and Beyond
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
This panel explores the key insights and emerging trends shaping modern trading behavior, examining how user expectations are evolving across global markets and what these shifts mean for industry participants.
This panel explores the key insights and emerging trends shaping modern trading behavior, examining how user expectations are evolving across global markets and what these shifts mean for industry participants.
This panel explores the key insights and emerging trends shaping modern trading behavior, examining how user expectations are evolving across global markets and what these shifts mean for industry participants.
This panel explores the key insights and emerging trends shaping modern trading behavior, examining how user expectations are evolving across global markets and what these shifts mean for industry participants.
This panel explores the key insights and emerging trends shaping modern trading behavior, examining how user expectations are evolving across global markets and what these shifts mean for industry participants.
This panel explores the key insights and emerging trends shaping modern trading behavior, examining how user expectations are evolving across global markets and what these shifts mean for industry participants.
Funding & Exit in Singapore from Pre-Seed to Liquidity
Funding & Exit in Singapore from Pre-Seed to Liquidity
Funding & Exit in Singapore from Pre-Seed to Liquidity
Funding & Exit in Singapore from Pre-Seed to Liquidity
Funding & Exit in Singapore from Pre-Seed to Liquidity
Funding & Exit in Singapore from Pre-Seed to Liquidity
Singapore's capital infrastructure is wider than its reputation for stability suggests.
Sovereign backing from Temasek and GIC, a growing family office network, sector-specialized venture funds, and a public market pathway through the Singapore Exchange, the city-state supports capital formation at every stage of the lifecycle.
Held in partnership with 8Circle, this session gathers practitioners across the capital stack to examine how Singapore functions as both an investment and an exit destination.
Attendees will walk away with:
Understanding of what makes SGX a credible listing pathway for high-growth companies in 2026
Insight into alternative exit channels: private secondary markets, digital marketplace exits, and strategic acquisitions
Perspective on what founders and capital allocators should be doing at each stage to preserve exit optionality
Singapore's capital infrastructure is wider than its reputation for stability suggests.
Sovereign backing from Temasek and GIC, a growing family office network, sector-specialized venture funds, and a public market pathway through the Singapore Exchange, the city-state supports capital formation at every stage of the lifecycle.
Held in partnership with 8Circle, this session gathers practitioners across the capital stack to examine how Singapore functions as both an investment and an exit destination.
Attendees will walk away with:
Understanding of what makes SGX a credible listing pathway for high-growth companies in 2026
Insight into alternative exit channels: private secondary markets, digital marketplace exits, and strategic acquisitions
Perspective on what founders and capital allocators should be doing at each stage to preserve exit optionality
Singapore's capital infrastructure is wider than its reputation for stability suggests.
Sovereign backing from Temasek and GIC, a growing family office network, sector-specialized venture funds, and a public market pathway through the Singapore Exchange, the city-state supports capital formation at every stage of the lifecycle.
Held in partnership with 8Circle, this session gathers practitioners across the capital stack to examine how Singapore functions as both an investment and an exit destination.
Attendees will walk away with:
Understanding of what makes SGX a credible listing pathway for high-growth companies in 2026
Insight into alternative exit channels: private secondary markets, digital marketplace exits, and strategic acquisitions
Perspective on what founders and capital allocators should be doing at each stage to preserve exit optionality
Singapore's capital infrastructure is wider than its reputation for stability suggests.
Sovereign backing from Temasek and GIC, a growing family office network, sector-specialized venture funds, and a public market pathway through the Singapore Exchange, the city-state supports capital formation at every stage of the lifecycle.
Held in partnership with 8Circle, this session gathers practitioners across the capital stack to examine how Singapore functions as both an investment and an exit destination.
Attendees will walk away with:
Understanding of what makes SGX a credible listing pathway for high-growth companies in 2026
Insight into alternative exit channels: private secondary markets, digital marketplace exits, and strategic acquisitions
Perspective on what founders and capital allocators should be doing at each stage to preserve exit optionality
Singapore's capital infrastructure is wider than its reputation for stability suggests.
Sovereign backing from Temasek and GIC, a growing family office network, sector-specialized venture funds, and a public market pathway through the Singapore Exchange, the city-state supports capital formation at every stage of the lifecycle.
Held in partnership with 8Circle, this session gathers practitioners across the capital stack to examine how Singapore functions as both an investment and an exit destination.
Attendees will walk away with:
Understanding of what makes SGX a credible listing pathway for high-growth companies in 2026
Insight into alternative exit channels: private secondary markets, digital marketplace exits, and strategic acquisitions
Perspective on what founders and capital allocators should be doing at each stage to preserve exit optionality
Singapore's capital infrastructure is wider than its reputation for stability suggests.
Sovereign backing from Temasek and GIC, a growing family office network, sector-specialized venture funds, and a public market pathway through the Singapore Exchange, the city-state supports capital formation at every stage of the lifecycle.
Held in partnership with 8Circle, this session gathers practitioners across the capital stack to examine how Singapore functions as both an investment and an exit destination.
Attendees will walk away with:
Understanding of what makes SGX a credible listing pathway for high-growth companies in 2026
Insight into alternative exit channels: private secondary markets, digital marketplace exits, and strategic acquisitions
Perspective on what founders and capital allocators should be doing at each stage to preserve exit optionality
FM Daily Brief – 10 June 2026
FM Daily Brief – 10 June 2026
FM Daily Brief – 10 June 2026
FM Daily Brief – 10 June 2026
FM Daily Brief – 10 June 2026
FM Daily Brief – 10 June 2026
Today’s Wednesday, the 10th of June 2026, and these are our main stories: Bybit’s zero-fee stock CFD push, prop trading access to SpaceX shares, and TradeStation’s European expansion into US markets.
Today’s Wednesday, the 10th of June 2026, and these are our main stories: Bybit’s zero-fee stock CFD push, prop trading access to SpaceX shares, and TradeStation’s European expansion into US markets.
Today’s Wednesday, the 10th of June 2026, and these are our main stories: Bybit’s zero-fee stock CFD push, prop trading access to SpaceX shares, and TradeStation’s European expansion into US markets.
Today’s Wednesday, the 10th of June 2026, and these are our main stories: Bybit’s zero-fee stock CFD push, prop trading access to SpaceX shares, and TradeStation’s European expansion into US markets.
Today’s Wednesday, the 10th of June 2026, and these are our main stories: Bybit’s zero-fee stock CFD push, prop trading access to SpaceX shares, and TradeStation’s European expansion into US markets.
Today’s Wednesday, the 10th of June 2026, and these are our main stories: Bybit’s zero-fee stock CFD push, prop trading access to SpaceX shares, and TradeStation’s European expansion into US markets.
AI Getting Real for Brokers
AI Getting Real for Brokers
AI Getting Real for Brokers
AI Getting Real for Brokers
AI Getting Real for Brokers
AI Getting Real for Brokers
Brokers and providers moved from the noise phase to treating AI tools as a core product question, with implications on anything from hiring priorities to acquisition strategy.
This session gathers retail brokers, platform builders, and AI tool providers to examine how LLMs change affect client trust, results, and risk.
Attendees will walk away with:
A first-hand account of where AI-driven trading tools generate real client value
Insight into how institutional adoption is raising client expectations and what brokers need to do to keep pace
Clarity on the liability question: when an AI-driven recommendation leads to a bad trade, where does responsibility
Brokers and providers moved from the noise phase to treating AI tools as a core product question, with implications on anything from hiring priorities to acquisition strategy.
This session gathers retail brokers, platform builders, and AI tool providers to examine how LLMs change affect client trust, results, and risk.
Attendees will walk away with:
A first-hand account of where AI-driven trading tools generate real client value
Insight into how institutional adoption is raising client expectations and what brokers need to do to keep pace
Clarity on the liability question: when an AI-driven recommendation leads to a bad trade, where does responsibility
Brokers and providers moved from the noise phase to treating AI tools as a core product question, with implications on anything from hiring priorities to acquisition strategy.
This session gathers retail brokers, platform builders, and AI tool providers to examine how LLMs change affect client trust, results, and risk.
Attendees will walk away with:
A first-hand account of where AI-driven trading tools generate real client value
Insight into how institutional adoption is raising client expectations and what brokers need to do to keep pace
Clarity on the liability question: when an AI-driven recommendation leads to a bad trade, where does responsibility
Brokers and providers moved from the noise phase to treating AI tools as a core product question, with implications on anything from hiring priorities to acquisition strategy.
This session gathers retail brokers, platform builders, and AI tool providers to examine how LLMs change affect client trust, results, and risk.
Attendees will walk away with:
A first-hand account of where AI-driven trading tools generate real client value
Insight into how institutional adoption is raising client expectations and what brokers need to do to keep pace
Clarity on the liability question: when an AI-driven recommendation leads to a bad trade, where does responsibility
Brokers and providers moved from the noise phase to treating AI tools as a core product question, with implications on anything from hiring priorities to acquisition strategy.
This session gathers retail brokers, platform builders, and AI tool providers to examine how LLMs change affect client trust, results, and risk.
Attendees will walk away with:
A first-hand account of where AI-driven trading tools generate real client value
Insight into how institutional adoption is raising client expectations and what brokers need to do to keep pace
Clarity on the liability question: when an AI-driven recommendation leads to a bad trade, where does responsibility
Brokers and providers moved from the noise phase to treating AI tools as a core product question, with implications on anything from hiring priorities to acquisition strategy.
This session gathers retail brokers, platform builders, and AI tool providers to examine how LLMs change affect client trust, results, and risk.
Attendees will walk away with:
A first-hand account of where AI-driven trading tools generate real client value
Insight into how institutional adoption is raising client expectations and what brokers need to do to keep pace
Clarity on the liability question: when an AI-driven recommendation leads to a bad trade, where does responsibility
