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CFI Targets Cricket's 2.5 Billion Fans With MI Cape Town Deal

Wednesday, 18/12/2024 | 07:47 GMT by Damian Chmiel
  • The company signed a partnership as the official online trading partner of the South African cricket team.
  • The deal includes jersey branding and exclusive fan experiences following CFI's recent launch in the country.
CFI cricket

CFI Financial Group has entered into an associate partnership agreement with MI Cape Town cricket team as its Official Online Trading Partner, the company announced today (Wednesday).

CFI Becomes MI Cape Town's Official Trading Partner

The financial terms were not disclosed, but the agreement includes jersey placement of CFI's logo on the right chest position, stadium branding, and fan engagement activities including player meet-and-greet events.

The partnership comes as CFI reported exceeding $1 trillion in trading volumes and expanded operations into South Africa. The agreement gives CFI access to cricket's global viewer base through one of the sport's prominent teams.

Hisham Mansour, CFI
Hisham Mansour, Co-Founder and Managing Director. Source: CFI

“Following the launch of our South African operations, this collaboration strengthens our presence while aligning us with a global cricket brand,” said Hisham Mansour, Co-Founder and Managing Director at CFI, in a statement. “MI Cape Town’s popularity extends beyond South Africa, offering valuable visibility to fans both locally and globally.”

While football is the most popular sport among fans and brokers looking for sponsorship opportunities, cricket places itself in the second spot. For comparison, the worldwide football fan base is estimated to 3.5 billion, while cricket has 2.5 billion supporters.

MI Cape Town operates as part of MI Global's network of five T20 teams across three continents. The team's current roster features international players including Kagiso Rabada, Ben Stokes, and Rashid Khan.

CFI Bets on Sports

The agreement builds on CFI's existing sports partnerships, which include relationships with AC Milan football club and Formula One driver Lewis Hamilton. The online trading firm maintains regulated entities across multiple jurisdictions including London, Dubai, Cape Town, and other major financial centers.

MI Cape Town competes in South Africa's T20 cricket league, with matches played at Newlands Cricket Ground in Cape Town. The team is part of MI Global's franchise network, which includes teams in India, UAE, and the United States.

“Cricket’s unparalleled reach and MI Cape Town’s status as a global brand allow us to amplify our visibility not just to fans in South Africa but also in influential markets like the UAE and beyond,” said Ziad Melhem, Chief Marketing Officer at CFI. “By engaging with a passionate fanbase, we aim to enhance brand awareness and reaffirm our commitment to superior trading experiences globally.”

The partnership takes effect immediately, with branding and activation programs to begin during the current cricket season.

CFI Financial Group has entered into an associate partnership agreement with MI Cape Town cricket team as its Official Online Trading Partner, the company announced today (Wednesday).

CFI Becomes MI Cape Town's Official Trading Partner

The financial terms were not disclosed, but the agreement includes jersey placement of CFI's logo on the right chest position, stadium branding, and fan engagement activities including player meet-and-greet events.

The partnership comes as CFI reported exceeding $1 trillion in trading volumes and expanded operations into South Africa. The agreement gives CFI access to cricket's global viewer base through one of the sport's prominent teams.

Hisham Mansour, CFI
Hisham Mansour, Co-Founder and Managing Director. Source: CFI

“Following the launch of our South African operations, this collaboration strengthens our presence while aligning us with a global cricket brand,” said Hisham Mansour, Co-Founder and Managing Director at CFI, in a statement. “MI Cape Town’s popularity extends beyond South Africa, offering valuable visibility to fans both locally and globally.”

While football is the most popular sport among fans and brokers looking for sponsorship opportunities, cricket places itself in the second spot. For comparison, the worldwide football fan base is estimated to 3.5 billion, while cricket has 2.5 billion supporters.

MI Cape Town operates as part of MI Global's network of five T20 teams across three continents. The team's current roster features international players including Kagiso Rabada, Ben Stokes, and Rashid Khan.

CFI Bets on Sports

The agreement builds on CFI's existing sports partnerships, which include relationships with AC Milan football club and Formula One driver Lewis Hamilton. The online trading firm maintains regulated entities across multiple jurisdictions including London, Dubai, Cape Town, and other major financial centers.

MI Cape Town competes in South Africa's T20 cricket league, with matches played at Newlands Cricket Ground in Cape Town. The team is part of MI Global's franchise network, which includes teams in India, UAE, and the United States.

“Cricket’s unparalleled reach and MI Cape Town’s status as a global brand allow us to amplify our visibility not just to fans in South Africa but also in influential markets like the UAE and beyond,” said Ziad Melhem, Chief Marketing Officer at CFI. “By engaging with a passionate fanbase, we aim to enhance brand awareness and reaffirm our commitment to superior trading experiences globally.”

The partnership takes effect immediately, with branding and activation programs to begin during the current cricket season.

Topics
CFI Financial Group
CFI Group
cricket
sports-sponsorship
CFI Financial
About the Author: Damian Chmiel
Damian Chmiel
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About the Author: Damian Chmiel
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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