CFI Onboards Two Top Former Amana Executives: Ahmad Khatib as CBDO, Ziad Melhem as CMO

CFI Financial Group has appointed two industry veterans to its top management team: Ahmad Khatib as Chief Business Development Officer and Ziad Melhem as Chief Marketing Officer. Both assumed executive roles after spending around two years with the broker as advisors.

Two Industry Experts

Khatib and Melhem have a shared history, having previously worked at Amana Capital. Khatib was Amana’s founding CEO, a role he held for 12 years, while Melhem spent eight years with the Gulf-based broker, initially as Chief Marketing Officer and later as Chief Business Development Officer.

The two departed from Amana at nearly the same time and co-founded Dubai-based Mafhoom Technologies, a company that provides personal finance management tools for Arabic-speaking users.

In his new role at CFI, Khatib will focus on implementing the company’s objectives and strategies across markets. His goal is to make the broker “agile and responsive” against its competitors. Melhem, on the other hand, will lead the broker’s marketing efforts, aiming to enhance its brand reach in the MENA region and beyond.

Earlier this year, CFI signed a major deal with seven-time Formula 1 champion Lewis Hamilton, onboarding him as the brand ambassador. The company also sponsors several other regional sports.

“With their full dedication, they bring unique strengths that complement our senior management, positioning us to drive CFI toward even greater achievements and reinforce our leadership and innovation in the trading industry,” said Hisham Mansour, Co-founder and Managing Director of CFI.

Rising Volumes and Expansion

Recently, CFI announced that the trading volume on its platform reached the $1 trillion mark in the third quarter of 2024. Its client base has grown significantly, with funded accounts up by 45.93 per cent and active accounts rising by 28 per cent.

With a strong presence in the MENA region, CFI continues to expand. It recently opened new offices in Abu Dhabi and Sharjah, in addition to its existing office in Dubai. All these offices operate under a Category One licence from the UAE's Securities and Commodities Authority (SCA).