Offshore FX and CFD retial trading platform Weltrade has signed Bayern Munich's Luis Díaz as its new brand ambassador, launching a marketing campaign called “Faster, Better, Stronger” aimed at expanding its presence across Asian markets.

Weltrade Partners with Bayern Munich Star Luis Díaz

The Saint Lucia-based company, which has operated since 2006 and serves over 100,000 traders globally, selected the Colombian international to front its latest promotional push targeting retail traders in Asia via its Singaporean subsidiary.

“Speed and precision are everything – on the field and in life,” Díaz said. “I'm proud to partner with Weltrade to inspire people across Asia to take charge and trade with purpose. Together, we're going faster, better, stronger.”

According to the Russia-originating retail broker, the partnership centers on drawing parallels between professional football and currency trading, emphasizing speed and precision in both arenas. Díaz will appear in digital content across Weltrade's platforms, with the company planning behind-the-scenes footage and promotional offers for Asian users.

The 28-year-old winger, who moved to Bayern Munich from Liverpool, is a well-known figure among millions of football fans, including in Asia, where European clubs enjoy great popularity. He is not the only well-known footballer to have recently become an ambassador for an FX/CFD broker. A few months ago, Diego Forlán, a football icon in Uruguay, signed a similar deal with OneRoyal.

Asian Market Expansion Strategy

Weltrade CEO Ilya Ilyasov positioned the partnership as part of the company's broader Asian growth strategy.

“Luis embodies the spirit of resilience, precision, and ambition – values that are core to our mission at Weltrade,” Ilyasov said. “This partnership marks a new era of dynamic engagement, and we're thrilled to have him champion our journey forward.”

The campaign will roll out across digital channels and regional media throughout August, featuring Díaz in promotional materials designed to attract new users to the platform.

Trading firms are increasingly looking to Asian markets to expand their services, according to the Auciti report.