Anyoption Signs Rugby Star JP Pietersen as Brand Ambassador

The South African rugby star has joined anyoption as brand ambassador and will appear in the company's advertising campaigns.

Binary options brokerag anyoption announced today that it has signed South African rugby star JP Pietersen of Leicester Tigers as the company’s new Brand Ambassador, in a deal estimated to be worth around $50,000, according to sports marketing agency, Sports Media Gaming.

Pietersen will join anyoption for a year-long partnership in a new integrated marketing and advertising campaign for the brokerage across print, digital, and social media, commencing September 2016.

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Pietersen commented: “On and off the field, I am always ready for new and exciting opportunities. Anyoption is my go-to broker for online trading- whether it’s between games or relaxing on my days off I have the anyoption app open on my mobile. I am honoured to join anyoption as their Brand Ambassador and look forward to being part of a trusted pioneer of the binary options industry.”

Pietersen was part of the South African World Cup winning team in 2007 and part of the Springbok side that won the series against the British & Irish Lions in 2009. He has 69 Test Matches to his name.

Shy Datika, CEO of anyoption, said: “anyoption is on an ongoing mission to make online trading more fun and exciting while putting our trader’s online security and international regulations first. We are happy to welcome JP Pietersen to our community as our newest Brand Ambassador; together we will continue to make dreams into reality.”

CySEC regulated anyoption has also announced that in Q4 2016 it will introduce its Bubbles trading platform for mobile and release Dynamics, a new way to trade binary options together with enhanced internal processes such as documentation processing via Keesing Software.  

As Finance Magnates reported earlier this week, the brokerage has just signed a partnership deal with Keesing Technologies to keep it in line with EU regulations and provide additional customer security.

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