Alpha FX Group Releases Trading Update for EU Clients
- The Group will not be able to serve derivatives clients in certain European countries.

According to the official trading update provided by the company, Alpha FX will provide services to the European derivates clients through reverse solicitation and operating on an Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018. Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018. Read this Term only basis. The issue with reverse solicitation is that it is not implemented uniformly across EU countries and due to that reason, the company’s clients from the certain EU Member States will not be able to place new trades with Alpha FX until its Maltese subsidiary gets operational.
“The vast majority of preparations for the Maltese subsidiary were complete prior to 2021, with an in-principle no objection letter obtained from the Maltese financial services regulator. However, the Group chose not to initiate the final setup until a Brexit outcome was confirmed, conscious that requirements were vulnerable to change, and that the process could even have proven unnecessary,” Alpha FX mentioned in the official announcement.
Mixed Year for Alpha FX
The broker experienced a mixed 2020 as the revenue jumped in the previous year, but the net profit dropped. Finance Magnates earlier reported about an important executive move in Alpha FX when the company’s independent Non-Executive Director, Matt Knowles moved from the Board to an active role of strategic advisor to play an important part in the Group’s strategic processes.
"Despite the challenges faced, the team ensured 2020 was another consecutive year of strong growth across all divisions of the business. The lifeblood of Alpha's success is our people, and I am extremely proud of our team for rising to the challenge to deliver in the way they have. It is a real privilege to lead the Group, and I believe the progress made this year will set us in very good stead long into the future,” Morgan Tillbrook, Founder & CEO of Alpha, said in a statement.
According to the official trading update provided by the company, Alpha FX will provide services to the European derivates clients through reverse solicitation and operating on an Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018. Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018. Read this Term only basis. The issue with reverse solicitation is that it is not implemented uniformly across EU countries and due to that reason, the company’s clients from the certain EU Member States will not be able to place new trades with Alpha FX until its Maltese subsidiary gets operational.
“The vast majority of preparations for the Maltese subsidiary were complete prior to 2021, with an in-principle no objection letter obtained from the Maltese financial services regulator. However, the Group chose not to initiate the final setup until a Brexit outcome was confirmed, conscious that requirements were vulnerable to change, and that the process could even have proven unnecessary,” Alpha FX mentioned in the official announcement.
Mixed Year for Alpha FX
The broker experienced a mixed 2020 as the revenue jumped in the previous year, but the net profit dropped. Finance Magnates earlier reported about an important executive move in Alpha FX when the company’s independent Non-Executive Director, Matt Knowles moved from the Board to an active role of strategic advisor to play an important part in the Group’s strategic processes.
"Despite the challenges faced, the team ensured 2020 was another consecutive year of strong growth across all divisions of the business. The lifeblood of Alpha's success is our people, and I am extremely proud of our team for rising to the challenge to deliver in the way they have. It is a real privilege to lead the Group, and I believe the progress made this year will set us in very good stead long into the future,” Morgan Tillbrook, Founder & CEO of Alpha, said in a statement.