Saxo Bank sponsors cycling team, FxPro football teams, FXOpen and MIG sponsor racing events and now we have the first forex sponsor of a basketball team – Alpari US will become an official partner of the New York Knicks.
Alpari (US), one of the world’s fastest growing providers of online foreign exchange trading services, and Madison Square Garden today announced a new multi-platform marketing partnership. The multi-year partnership will make Alpari an Official Partner of the New York Knicks, New York Rangers and Madison Square Garden. This agreement marks the first time that Alpari has partnered with a US sports team.
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“We are excited to partner with Madison Square Garden and its admired sports teams,” said Daniel Skowronski, CEO of Alpari US. “This is our first sponsorship with a US sports team and I believe it truly demonstrates Alpari’s growing influence in the United States and the increased awareness of the Alpari brand. We are eager to introduce Alpari to different communities across the world and proud to do it at Madison Square Garden.”
Jermaine Harmon, Senior Vice President of Alpari (US) and a key leader in the negotiations of the MSG sponsorship adds, “Alpari is elated to be in partnership with both the Knicks and the Rangers. Both teams represent the best of what New York City has to offer: excellence, tradition and excitement. Alpari’s expansion is reflective of these qualities, which is why we feel this is the perfect partnership for us now.” The partnership with Madison Square Garden will also enable Alpari to introduce QuantumFX, the upcoming institutional business built out by Mr. Harmon, to The Garden’s audience.