FX-MM Magazine, the monthly journal for the trading, treasury and technology community, will be closing by the end of 2017, the portal’s editor and publisher Peter Garnham said Wednesday.
According to Garnham, who edited FX-MM for four years, the company's rationale for the move was the saturation of the market with alternative sources of data which have “become too great an obstacle.”
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FX-MM was founded in 1993 as a bi-monthly publication. The industry magazine then evolved to recently publish 9 issues of financial markets coverage that catered to its diverse target audience. The information provider has been able to reach key decision-makers in the treasury, trading and technology space, and provide analysis, insight, interviews, debates and case studies.
The paid news business has been a very challenging aspect of the financial media sector. It has become even more challenging for niche publishers to find their markets amid the clutter.
Small and medium-sized publishers, lacking the Marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term and resources of large players in the news and market data segment, have been at a disadvantage in building paid businesses. That is one reason why so many providers have instead stuck with ad-funded news.
Even with the fact that readers now concede that there is a price to pay for quality information, it does not mean that the revenue will be enough to break even or fully pay the bills. However, some portals have embraced a binary consumer choice where it allows readers to stick with its free news whilst offering the option to pay for a few subscriptions giving them unfettered access to premium publications.
Back to FX-MM’s announcement. The message from Peter Garnham further reads:
It is with sadness that I have to announce the closure of FX-MM. Over the years, FX-MM has strived to provide an essential resource for the trading, treasury and financial technology sectors.
However, the delivery of media in this space has radically changed.
Despite our many efforts to develop new products and services, the saturation of the market with alternative sources of data has become too great an obstacle.
FX-MM Magazine, the monthly journal for the trading, treasury and technology community, will be closing by the end of 2017, the portal’s editor and publisher Peter Garnham said Wednesday.
According to Garnham, who edited FX-MM for four years, the company's rationale for the move was the saturation of the market with alternative sources of data which have “become too great an obstacle.”
[gptAdvertisement]
FX-MM was founded in 1993 as a bi-monthly publication. The industry magazine then evolved to recently publish 9 issues of financial markets coverage that catered to its diverse target audience. The information provider has been able to reach key decision-makers in the treasury, trading and technology space, and provide analysis, insight, interviews, debates and case studies.
The paid news business has been a very challenging aspect of the financial media sector. It has become even more challenging for niche publishers to find their markets amid the clutter.
Small and medium-sized publishers, lacking the Marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term and resources of large players in the news and market data segment, have been at a disadvantage in building paid businesses. That is one reason why so many providers have instead stuck with ad-funded news.
Even with the fact that readers now concede that there is a price to pay for quality information, it does not mean that the revenue will be enough to break even or fully pay the bills. However, some portals have embraced a binary consumer choice where it allows readers to stick with its free news whilst offering the option to pay for a few subscriptions giving them unfettered access to premium publications.
Back to FX-MM’s announcement. The message from Peter Garnham further reads:
It is with sadness that I have to announce the closure of FX-MM. Over the years, FX-MM has strived to provide an essential resource for the trading, treasury and financial technology sectors.
However, the delivery of media in this space has radically changed.
Despite our many efforts to develop new products and services, the saturation of the market with alternative sources of data has become too great an obstacle.
