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As SGX FX Expands Its Network, ADSS Joins to Increase Its EMEA FX Reach

Monday, 26/01/2026 | 09:50 GMT by Tareq Sikder
  • The broker joins SGX FX as market maker and buy-side participant in EMEA FX.
  • Meanwhile, BBVA, a Spanish bank, partners with SGX FX to provide Latin American currency pricing via NY4 engine.
ADSS header

ADSS said it has entered into a partnership with SGX FX to strengthen its market-making capabilities and expand its presence across the EMEA region.

The move follows recent activity by SGX FX to add new liquidity providers to its platform. BBVA recently partnered with SGX FX to support trading in Latin American currencies by placing its pricing on the exchange’s FX network.

The Spanish bank deployed a distribution engine at the NY4 data centre in New York, giving traders access to prices in major regional currency pairs. Its liquidity sits alongside other providers serving banks, asset managers and hedge funds.

ADSS Expands FX Reach Across MENA

Dan Squires, chief commercial officer at ADSS
Dan Squires, CCO at ADSS, Source: LinkedIn

ADSS said the agreement will allow it to use SGX FX’s trading technology and regional network to meet rising demand for foreign exchange trading in the Middle East. The broker described SGX FX as its preferred partner for this activity.

Dan Squires, chief commercial officer at ADSS, said the MENA region, “particularly Dubai and Abu Dhabi,” has been seeing “explosive growth in the financial sector.” He said the partnership reflects ADSS’s focus on staying active in the market and serving institutional clients.

Expands Market-Making, Buy-Side Roles Regionally

Under the arrangement, ADSS will act as a market maker on SGX FX platforms, including MaxxTrader and BidFX. It will also join the platform as a buy-side taker. The companies said this structure is intended to broaden ADSS’s role in regional FX markets.

Roger Lee, global head of sales at SGX FX, said the firm is partnering with ADSS, “a leader in the UAE’s brokerage industry.” He said the companies share a focus on “driving innovation and growth in the MENA region’s rapidly expanding financial markets,” as well as across EMEA.

He added that the aim is to deliver FX trading services across both “making and taking paradigms” for institutional clients.

ADSS said it has entered into a partnership with SGX FX to strengthen its market-making capabilities and expand its presence across the EMEA region.

The move follows recent activity by SGX FX to add new liquidity providers to its platform. BBVA recently partnered with SGX FX to support trading in Latin American currencies by placing its pricing on the exchange’s FX network.

The Spanish bank deployed a distribution engine at the NY4 data centre in New York, giving traders access to prices in major regional currency pairs. Its liquidity sits alongside other providers serving banks, asset managers and hedge funds.

ADSS Expands FX Reach Across MENA

Dan Squires, chief commercial officer at ADSS
Dan Squires, CCO at ADSS, Source: LinkedIn

ADSS said the agreement will allow it to use SGX FX’s trading technology and regional network to meet rising demand for foreign exchange trading in the Middle East. The broker described SGX FX as its preferred partner for this activity.

Dan Squires, chief commercial officer at ADSS, said the MENA region, “particularly Dubai and Abu Dhabi,” has been seeing “explosive growth in the financial sector.” He said the partnership reflects ADSS’s focus on staying active in the market and serving institutional clients.

Expands Market-Making, Buy-Side Roles Regionally

Under the arrangement, ADSS will act as a market maker on SGX FX platforms, including MaxxTrader and BidFX. It will also join the platform as a buy-side taker. The companies said this structure is intended to broaden ADSS’s role in regional FX markets.

Roger Lee, global head of sales at SGX FX, said the firm is partnering with ADSS, “a leader in the UAE’s brokerage industry.” He said the companies share a focus on “driving innovation and growth in the MENA region’s rapidly expanding financial markets,” as well as across EMEA.

He added that the aim is to deliver FX trading services across both “making and taking paradigms” for institutional clients.

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About the Author: Tareq Sikder
Tareq Sikder
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About the Author: Tareq Sikder
A Forex technical analyst and writer who has been engaged in financial writing for 12 years.
  • 2097 Articles
  • 37 Followers

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    Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how. Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss: - Exness’s marketing approach in South Africa - What makes their trading product stand out - Customer retention vs. acquisition strategies - The role of local influencers - Managing growth across emerging markets 👉 Watch the full interview for fundamental insights into the future of trading in Africa. #Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
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