Innovation on Display in London with Industry Veterans in Focus

Forex Magnates has kicked off its 2014 London Summit today, featuring the first of two panels that initially dealt with

panelForex Magnates has kicked off its 2014 London Summit today, featuring the first of two panels that initially dealt with veteran innovators in the FX and financial industry.

A total of five veteran firms were present at the Innovation Panel, while each firm represented a uniqueness to the FX and financial industry, with key personnel present to give their take on their respective businesss.

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Divisa Capital

mushLondon-based Divisa UK Ltd is a Financial Conduct Authority (FCA) authorized brokerage firm, led by key industry player and CEO Mushegh Tovmasyan.

Divisa offers both bespoke rates and liquidity from the interbank market to a wide spectrum of clients. In particular, its Divisa Money service allows brokers and corporates to exchange physical currencies using interbank rates.

According to Mr. Tovmasvan in a statement at the Innovation Panel, “The nature of the MT4 global FX industry is transacted as such using the USD as a base currency, which includes revenue. Divisa Money is one of our new innovative services – it’s our online banking model with over 12 currencies.”


Gold-i specializes in trading systems integration, having established itself in the industry through its innovative products that cater to brokers using MT4 with the aim of managing their risks.

goldiThe company itself is aimed at hybrid A/B-Book brokers and has rapidly expanded its business worldwide. Its new product offering ultimately pushing B-book optimization, in essence ironing out any inefficiencies.

According to Tom Higgins, CEO of Gold-i, in an interview earlier this year with Forex Magnates, “We work very closely with clients to develop products for which there is a genuine need in the market. Our products are highly flexible and can be customized to specific client requirements. The Gold-i team consists of 90% engineers and 10% sales, whereas our competitors are frequently structured the other way round.”

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FX Transparency

fxFX Transparency is a multinational company with offices in both the US and UK – it provides unbiased analytics services with no financial relationships with sell-side banks or non-bank liquidity providers.

In particular, FX Transparency offers truly independent, statistical proof Transaction Cost Analysis (TCA), having recently expanded its business to retail brokers.

The firm has mapped out round-trip trading costs with execution quality standards. Overall, FX Transparency is uniquely positioned to offer this service with some of the world’s largest asset managers and clients.

JFD Prime

jfdJDF deals with 9 asset classes serving virtually every corner of the financial industry. These include post-trade transparent access to all major liquidity sources for Forex, Metals and CFDs including Cash & Futures Equity Indices, US/EU/APAC Equities, Commodities, Bonds, ETFs and Rates.

The MT4 Plus solution is offered to money managers and brokers through a fixed API. Its unique interface allows for a one-stop shop for all MT4 brokers within the realm of the retail space in all European markets.


TradeSmarter is a Binary Options Platform offering B2B full turnkey solutions in a tailored manner, retrofitted to any white label needs. Additionally, the company works with clients all over the world, ranging from Europe, Australia, the Middle East and Asia.

yoniAccording to Yoni Avital, CEO of Tradesmarter, in a statement at the Innovation Panel, “There is a lack of transparency in the industry. A number of people do not know how to find the terms and conditions and everything looks good from the outside and outside there are some issues. At the end of the day there are a variety of issues – how do you differentiate yourself in the crowd of MT4 brokers? Get smarter is our approach. We aim to give smart bonus and rewards, helping customers.”

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