Flexible Lifestyle is Biggest Motivator for UK Residents to Invest

A survey released by ayondo shows that 60% of people invest in equities to achieve a more flexible work life.

The biggest motivator for investing in equities in the United Kingdom is to achieve a flexible lifestyle, a survey commissioned by the Zurich-based investment firm ayondo has found. The results of the survey, which were released today, show that 60% of UK equity investors invest in order to achieve a secondary income and give them a more flexible working life.

The survey found that men and women differ in their reasons for wanting to invest. 35% of men invest because of the “excitement” factor, while only 18% of women claimed the same motivation.

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Females were more likely to begin investing for rational reasons. This includes supplementing income to a part-time job or being driven by the idea that earning money from the stock markets feels like money for nothing. Only 19% of men felt the same, the survey found.

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The survey also asked British investors what they view as most important attribute to becoming a successful investor. To this question, 30% answered “having a cool head”, while 28% of investors said it was good timing, followed by “commitment”, which came in at 13%.

Social trading is on the rise

Mita Natarajan, ayondo
Mita Natarajan
Source: ayondo

Commenting on the results, Mita Natarajan, the Chief Business Development Officer at ayondo, said: “We are seeing an increasing number of people look for ways in which they can supplement their income to allow for more flexible working hours and a greater amount of leisure time.

One way of making this transition easier is through Social Trading. This allows retail investors to follow Top Traders’ investment moves or signal providers to earn additional income in publishing their trading strategies.”

The survey was conducted in February 2018 on a pool of 500 British adults who have invested or traded in stocks and shares. The survey was executed by research house OnePoll to learn about the habits of UK investors and discover what their key motivators are.

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