YouTube to add crowdfunding capabilities directly to creators

Google’s video streaming service YouTube announced its plans on adding a crowdfunding feature for its creators. YouTube currently offers only

Google’s video streaming service YouTube announced its plans on adding a crowdfunding feature for its creators.

YouTube currently offers only one solution to its “YouTubers” for monetization in the form of advertising share revenue. With recent changes in YouTube’s terms and policies, many creators now find their revenue being shortchanged primarily due to copyright issues caused by audio and music.

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Many creators looking to subsidies their income in favor of better content have taken to 3rd party solutions to gain funding from their audience. Crowdfunding services like KickStarter, Indiegogo, and PayPal donations links do the job, but they direct users to other sites and platforms.

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With the introduction of new features for creators in an upcoming update to its mobile applications, YouTube announced it plans on adding a crowdfunding feature to give creators’ audiences the ability to donate to their favorite shows directly through YouTube.

The announcement of the new crowdfunding feature was made on YouTube’s Creator Blog and through a video on the official YouTube Creators channel. No specifics were given on how exactly it will work or if any revenue from crowdfunding will be shared with YouTube and Google.

Our best guess is YouTube and parent company Google will find another way to utilize their semi-popular Google Wallet payment method.

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