Boutique Web design agency BeautifulLab has developed the first payment based application for the popular smartwatch Pebble.
BeautifulLab developed the application through an SDK provided by US based payment network LevelUp. The app will allow users to place in-store purchases with a simple flick of the wrist.
“By enabling people to pay with their watch, we’ve reduced unnecessary steps in the transaction process and created perhaps the easiest way for people to pay for things. I look forward to one day telling my kids about how people used to pay for things with plastic cards,” stated BeautifulLab c-founder Tung Pham.
Pebble began as a Kickstarter project in 2012, and quickly became the most successful project on the crowd-funding website. The Pebble smartwatch is available in 2 iterations, the original Pebble and the new Pebble Steel. Until now apps developed for the platform mainly focused on fitness tracking and mini-games. Pebble recently released a dedicated app-store this past January at CES 2014.
To celebrate the launch of the new application, LevelUp will be giving away as a Pebble smartwatch and $250 in credits to the customer who will place the firm’s 7-millionth transaction. LevelUp currently has over 1.5 million account holders and support over 8,000 merchants. According to LevelUp, the firm is the largest mobile payment network in the US.
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LevelUp and BeautifulLab along with Pebble will be facing stiff competition from the likes of Goolge who just announced the release of its smartwatch OS Android-Wear. Samsung also recently announced the latest version of its Tizen based smartwatch The Gear 2 with payment features provided by PayPal.
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