Mopay’s new one-click mobile payment solution
Together with Vodafone and Telefonica, Mopay launches mobile payment solution that requires one click only for the ok
German based payment processing provider, Mopay, has contributed to the evolution of mobile payment by creating a simplified experience for the mobile end user. Consumers, previously, had to enter their mobile numbers in a web-based payment window, receive a pin number sent via SMS and then use the PIN to pay.
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With Mopay’s new technology, a returning customer will not have to repeat the process that has been described. Rather, the consumer will be recognized through anonymous ID technology which will allow for an immediate one-click purchasing possibility. This is done through advanced technology whereby the end-user’s phone model or mobile browser ID is combined with the merchant’s data to recognize the returning consumer without ever exposing his real identity.
Ingo Lippert, Chief executive of Mopay said: “Telefonica and Vodafone, two of the largest telecommunication providers worldwide, are giving their German customers the opportunity to test this new payment experience through Mopay — a tremendous demonstration of trust in our technology and drive to innovate. We now plan to roll out the new technology in as many of our 80 markets as possible.”
According to Mopay’s press release, this advancement will enhance the consumer’s experience through ease of use and simplification, thus ensuring greater conversion opportunities for merchants but questions around security and reliability are surely on the lips of merchants involved. In theory, the solution is a winner but the practical could prove otherwise.