FlipKart launches customer version of their payment gateway

Flipkart Payment Gateway Services (FPGS), a subsidiary of Indian Ecommerce marketplace provider FlipKart, will begin to offer its payment gateway services to external customers.

FlipKart’s gateway was released in July 2013, and until now was only available on their marketplace. The new gateway called PayZippy will be offered to other Ecommerce and merchant platforms.

PayZippy works in similarity to PayPal. Customers will create a username and password, and PayZippy will store credit card and user data to guarantee fast checkouts. The premise behind creating fast checkouts is to help with reducing the large amount of Cash-on-Delivery (COD) orders that makes for 65% of all online orders in India. Amazon.in is trying a different approach by actually embracing the concept of COD with the help of the Indian Postal Service. Cleartrip is also looking for new ways to offer COD to its customers.

"With PayZippy we have actually reduced the time taken for making online Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term by 50%," Mekin Maheswari, head of payments and digital media at Flipkart added on their new product.

PayZippy is already available on merchant sites like, MakeMyTrip, Travelyaari, Bluestone, Justeat and Lenskart, as well as serving as the payment gateway for FlipKart.

Interesting enough, FlipKart has announced the customer version of their gateway just days after competitor SnapDeal, announced their intentions to offer a payment gateway as well.