February 2014 shows increase of 10% compared to February 2013

US research firm Custora has reported February 2014 recorded a 10% increase in Ecommerce sales than February 2013. According to

US research firm Custora has reported February 2014 recorded a 10% increase in Ecommerce sales than February 2013.

According to Custora’s report Ecommerce did exceptionally well compared to physical retail stores with only a 1.5% increase in sales when compared to performance in February 2013. Not only was overall revenue up by 10% but transactions were also up by 12%.

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Average-Order-Value (AOV) was also up, with a 1% increase. The increase while not high, shows a healthy sustaining Ecommerce environment that did not become reward and discount driven as was expected.

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As expected, and seen in previous reports, mobile based purchases are constantly increasing.  When looking at the performance from February 2013 Mcommerce based transactions grew by 45%. This means mobile based purchases grew from 14% to 19.5% of the total amount of purchases made.

Image courtesy of Custora
Image courtesy of Custora

When breaking down the numbers, as expected tablets performed slightly better than smartphone with 10.5% compared to 9% respectively.

 

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