US research firm Custora has reported February 2014 recorded a 10% increase in Ecommerce sales than February 2013.
According to Custora’s report Ecommerce did exceptionally well compared to physical retail stores with only a 1.5% increase in sales when compared to performance in February 2013. Not only was overall revenue up by 10% but transactions were also up by 12%.
Average-Order-Value (AOV) was also up, with a 1% increase. The increase while not high, shows a healthy sustaining Ecommerce environment that did not become reward and discount driven as was expected.
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As expected, and seen in previous reports, mobile based purchases are constantly increasing. When looking at the performance from February 2013 Mcommerce based transactions grew by 45%. This means mobile based purchases grew from 14% to 19.5% of the total amount of purchases made.
When breaking down the numbers, as expected tablets performed slightly better than smartphone with 10.5% compared to 9% respectively.