The Brazilian Ecommerce market recorded a record high in 2013, with a BRL 31.11 billion ($13.06 billion) market worth.
A report by the Brazilian Association of Electronic Commerce (ABComm) shows a 29% increase in the amount of sales placed as opposed to 2012. The report also showed 2013 end with 53 million Brazilian online shoppers. The most sought after goods online in Brazil were fashion & accessories, home appliances, health & beauty products, electronics, and computers.
Brazil is the largest Ecommerce market in Latin America and is one of the fastest growing Ecommerce markets in the world. One of the reasons for Brazil’s fast growth is mainly due to the amount of local residents who are swiftly connecting themselves to the internet. About half of the Brazilian population is currently connected to the internet, resulting in about 100 million potential customers. Over half of those connected to the internet in Brazil placed an online transaction throughout 2013.
Payment options like Boleto Bancario also make it easy for those in more developing areas to place transactions without the need of a credit or debit card. Brazilians top online stores include local websites like MercadoLibre, B2W digital and Buscape, with large US based firms like Wal-Mart and eBay also being extremely popular.
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According to the recent growth, ABComm predicts Brazil in 2014 will see an increase of 27% compared to 2013, resulting in an estimated BRL 39.5 billion ($16.6 billion).
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