Brazil: New report shows large Ecommerce growth

40 million Brazilians are taking their shopping needs online. According to a new report published by Hamburg company yStats.com, Brazil Ecommerce has experienced immense

40 million Brazilians are taking their shopping needs online. According to a new report published by Hamburg company yStats.com, Brazil Ecommerce has experienced immense growth through 2013.

The reason for the growth relies mainly on the expansion of internet connected computers in Brazil, with 50% of Brazilians expected to be connected by the end of the year.

With the increased internet availability in Brazil, the report shows that more shoppers from lower income economic groups are taking their shopping needs online. The report goes on to show that the primary products that were purchased online composed of computer components and personal electronics, in comparison to last year’s home appliances and apparel. The most visited websites in Brazil this past year were price comparison websites, being visited more than the Ecommerce sites themselves. USA and China based web stores were the primary marketplaces that Brazilians preferred for their online shopping.

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Credit cards topped the payment methods used, and Boleto Bancario came in second. Local ecommerce platforms like MercadoLibre, B2W digital and Buscape fared well according to the report and were up against stiff competition from US based websites such as Walmart and eBay.

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2013 also showed a big step towards mobile payments, and by the first half of the year tripled in size in comparison to 2012.

Brazil has become the biggest Ecommerce market in Latin America, and with the rise in numbers of Brazilians going online, either by computers or mobile devices, it is hard to not notice its potential.

 

Photo courtesy of Wikimedia

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