Adobe has released their Digital Index 2013 online shopping data report after record-breaking sales this Thanksgiving and Black Friday.
The report shows total sales of close to $3 billion. Thanksgiving Day sales brought in $1.062 billion in online sales with Black Friday bringing in an additional $1.93 billion.
The report shows an increase of 118% in mobile sales in comparison to last year. Smartphones and tablets comprised 24.2% of all Ecommerce transactions during the 28th and 29th of November. iOS devices came out on top, with the Apple iPad taking the lead in the mobile trend with $417 million in transactions, and the Apple iPhone with $123 million. Android devices fared less well with a total of $148 million, with $106 million spent through phones, and $42 million on tablets.
A comparison between physical retailers with online stores and online-only stores was also made. Brick-and-Click establishments out sold online-only stores by 3 to 1, showing customer preference to face-to-face customer care and support for post-purchase issues. Average shopping cart amounts dropped this year by 1% resulting in an average of $139 per cart.
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Social media showed Amazon as the most referenced retailer on social outlets with close to 450,000 posts, and Walmart came in second with over 300,000 posts, however these high numbers apparently did not lead to high conversion. The products that were mentioned most this year were next generation gaming consoles, with Sony’s PlayStation-4 bringing in 3 times as much posts as opposed to their rival from Microsoft, the Xbox-One. Showing the popularity of the biggest sales days of the year, the term “Black Friday” was mentioned more than “Thanksgiving” on all main social media outlets.
The sale day reached a peak between 11:00am and 12:00pm ET, on Friday with over $150 million in sales placed in just that one hour.
The report shows an overall growth of 39% in sales in comparison to last year’s Thanksgiving and Black Friday. As expected, this year has shown record-breaking Ecommerce sales, although nowhere close to China’s record sales day, Single’s Day, with over $5.75 billion in sales in 24 hours. This Monday will also show a large amount of online sales, with Cyber Monday, and its international variants expecting to bring in more than last year as well.
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