Video game and former console manufacturer Atari is entering the fast growing social casino arena in partnership with Seattle-based gaming company FlowPlay.
FlowPlay will develop the Atari casino and base it heavily off of its own Vegas World platform. Instead of classic casino games such as slots, blackjack, and poker, Atari’s casino will boast ports of its immensely popular retro titles like Centipede, Asteroids and Missile Command.
FlowPlay, in addition to providing the gaming platform will also be providing the back-end infrastructure, analytics, payment systems and in-game advertising integrations for Atari Casino.
“We see partnering with FlowPlay and entering the social casino market as a natural progression for us. As we move beyond gaming, taking advantage of such a rapidly growing industry that aligns well with our core business is important,” added Atari Inc. CEO Fred Chesnais.
Atari Inc. is pushing towards the new endeavor in an attempt to break itself off from mother company Atari S.A.. The company has already spun off its large library of franchises to physical casinos, and this will mark the gaming firm’s first foray into the online gambling arena.
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The companies came together at the annual Casual Connect show in Amsterdam. Atari reps who witnessed PlayFlow’s product were impressed, and the firms continued from there.
“While our first party social casino business is growing at double digits for the past several months, we know that to really scale, we need to have several products in the channel. Working with companies like Atari to build new products using our platform allows us to reach more consumers and ultimately build a bigger business with less risk,” said FlowPlay CEO Derrick Morton.
Atari plans on launching Atari casino to Facebook, Android, and iOS this fall.