US based Ecommerce giant Amazon, has released a new device to in an effort to convert more users to its “Fresh” grocery service.
The dongle named Amazon Dash syncs to a smartphone or tablet, as well as Amazon’s own Kindle Fire devices. Once synced to a device and account, the customer simply needs to scan the barcode off the finished product to add it to the shopping list. Amazon also integrated a voice recognition system similar to what is offered by its also recently announced Amazon Fire TV set-top box. A customer just needs to say the product name in order to ass to the list. Once done, the user completes the checkout from any Amazon supporting device or PC.
The service is available to members of Amazon’s $299 Prime Fresh unlimited delivery program. Once ordered, Amazon Fresh deliveries take a day until delivered to the customer’s doorstep. The Dash device is free to members who sign up for the service, which is currently, invite only.
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Amazon Freash is currently services the Los Angeles and San Francisco areas but Amazon plans on making the service more widespread in the near future. Amazon does offer an online wholesale alternative for more US location for less perishable items called Pantry.
“Once we learn more from our customers about their experience we will consider expanding the trial,” said a spokeswoman for Amazon Fresh.
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