Rakuten to Launch New Advertising Services Firm

Makoto Arima will act as the new marketing company's President and Representative Director.

Rakuten and Dentsu have made an official announcement regarding the future launch of Rakuten Data Marketing, a new Tokyo-based company that will offer marketing, data, and mass media services. Company operations will begin in October 2017.

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Rakuten Group’s Executive Vice President and Chief Revenue Officer Makoto Arima, who joined the company earlier this month, will assume the roles of President and Representative Director at Rakuten Data Marketing. Mr. Arima is a veteran in the marketing industry, with about 21 years of experience accumulated at Yahoo, Google, Recruit, and most recently Adroll.

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On top of the extensive marketing services explained in the announcement, the new company will allow Rakuten Ichiba to offer better brand partnership opportunities, with customizable marketing products based on the client profile analysis that will be made available through Rakuten Group’s big data. Clients will also receive assistance with their brand’s strategies and integrated media planning services that extend beyond the digital field.

Rakuten Data Marketing joins the previous joint endeavors of the two parent companies to provide marketing related services and assistance to firms.

Rakuten and Dentsu

Rakuten was established in 1997 in Tokyo, and serves as a service provider in marketing, e-commerce, fintech, communications, and digital content to over 1 billion clients worldwide. Rakuten has offices in 29 countries and regions, and more than 14,000 employees.

Dentsu Group is an international advertising firm, which is led by Dentsu Inc. The company offers services related to integrated communications, online and marketing services via its global network brands. Dentsu Group has offices in more than 120 countries, and 55,000 employees. Dentsu Aegis Network Ltd, the international business headquarters in London, oversees Dentsu’s operations outside of Japan.

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