Optimove, a marketing solutions provider, announced on Thursday that it has acquired DynamicMail from PowerInbox. As the name suggests, DynamicMail provides software solutions for Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term emails.

Commenting on the move, Optimove CEO Pini Yakuel, said: "The Acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term of DynamicMail strengthens Optimove's existing email capabilities and provides advanced email solutions for smart marketing teams."

Optimove was co-founded by Yakuel and Shachar Cohen in 2009. The firm, which has offices in London, New York, and Tel Aviv, provides a set of marketing software solutions that enable users to gain data insights into their clients’ activities and improves conversion rates.

A welcome addition to a growing firm

DynamicEmail’s software uses real-time data to optimize marketing emails. For example, an email sent using their service could be set to not show a product that goes out of stock between the time an email is sent and the time it is opened by a recipient. It can also personalize emails so that products or services that would be of unique interest to an individual are included in emails they receive.

The acquisition of DynamicEmail will be another string in Optimove’s bow as the firm seeks to provide a set of cross-platform solutions for marketers. Yukiel noted that the acquisition would provide “additional acceleration in an already existing momentum of the company's growth.”

DynamicMail’s General Manager, Shefa Weinstein, will be joining Optimove along with ten other DynamicMail employees. She claimed that the two firms would fit well together and said she looked forward to starting to work in her new role with Optimove.