Taurex, formerly known as Zenfinex, recently appointed Mark Sheng as Commercial Director. Previously, Sheng served as the Head of APAC for the forex and CFD brokerage firm. The industry veteran has worked for notable brands, including Ec Markets, where he was the Sales Director, and Trade Nation, where he was the Head of Chinese Desk.

Additionally, according to his LinkedIn profile, Sheng held the role of Head of Chinese Desk at OvalX for three years. He held a similar role at ActivTrades between 2012 and 2013. His appointment comes as Taurex prepares to launch a mobile trading app.

Rebranding and Leadership Changes

Last year, Zenfinex rebranded itself as Taurex, marking an important moment in the London-based brokerage firm's journey towards enabling traders to access new technology and tools. Taurex's CEO, Nick Cooke, emphasized the brand's commitment to providing robust trading solutions while acknowledging the evolving intersection of technology and trading.

Taurex has introduced a suite of tools to cater to traders at all levels, including a proprietary trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term. Additionally, the firm features a global community that connects traders, offers mentorship, and provides educational resources.

Taurex's rebranding coincided with a change in leadership at Zenfinex, where Nick Cooke returned as CEO. Taurex's global expansion was further facilitated by partnerships with Acuity Trading and Trading Central to boost its offerings with data-driven insights and technical analysis expertise.

Taurex's Global Footprint

Founded in 2017, Taurex has rapidly expanded its presence in key regions worldwide, including Dubai, Vietnam, Cyprus, and Mexico. The company aims to extend its reach and online trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term landscape through strategic partnerships and licensing agreements.

Meanwhile, Jeffrey Navarro, the Head of LATAM at Taurex, left the company last month. Navarro's tenure at Taurex was characterized by significant contributions to the firm's regional growth and market presence. Prior to his role at the firm, Navarro held key positions in leading financial institutions, including Tickmill and AxiCorp, where he refined his expertise in Latin American markets.

Meanwhile, Taurex concluded a Series B funding round last year, securing $15 million for expansion and innovation. Spearheaded by Oscar Hilt Tatum IV, this funding round highlighted investor confidence in Taurex's potential. The funds will reportedly support team expansion, regulatory compliance, and marketing efforts.