Ziglu announced that it has named Daniel Sale as its new Marketing Director.
According to a recent press release, Daniel Sale, a senior marketer in fintech firms, has joined Ziglu, one of the first digital currency companies registered under the UK’s 5th Money Laundering Directive, as its new Marketing Director. Part of his role will include helping to drive awareness and the continued acquisition of Ziglu.
Sale brings vast experience in fintech and financial services, proven through driven growth in various organisations. The timing of this hire comes as the company moves on its trajectory of product growth and international expansion. As part of Sale’s responsibilities, he will focus on building brand awareness, market presence, customer engagement and ultimately increasing the company’s base of users.
Sale – A Glance Back
Prior to Ziglu, Ixaris recruited Sale as its Head of Marketing. For almost a year, he directed its brand, communications, account-based marketing, channel-partner marketing and more.
Before Ixaris, Sale served Wirex as its Head of Marketing in the APAC region. Some of his duties included market entry and growth across regions outside of the home market through channels including websites and SEO, and others.
In April 2017, Telr onboarded Sale for the post of Head of Marketing. Located in U.A.E., he spent twenty-two months in the leadership role at the Dubai-based payment gateway start-up. In part, he was required to define and implement online and offline branding, product positioning, acquisition, growth and PR & communications strategies.
Earlier on, the National Bank of Abu Dhabi recruited Sale as its Head of Digital Marketing. Initially, he joined the bank for a short term contract. However, due to his success, the bank created a new role to build a globally competitive digital marketing capability from the ground up. This included 18 territories that the bank operated in and its multiple B2C and B2B business lines.
At Investec, he spent seven years serving the private bank as its Head of Digital Marketing. This involved driving the bank’s digital marketing strategy, UX and client experience, campaigning and conducting research across all digital channels.
Additionally, in May 2007, Sale fulfilled the role of Global Web Communications Manager at AXA Investment Managers. In just under a year, he served the company both in the London and Paris offices.
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Also before AXA, Sale was the Associate Director for HSBC China International Business Development. From mid-2004 until early 2007 he took on the responsibilities of the role coordinating Shanghai, Hong Kong and London.
A Successful Crowdfunding Round
Sale joining at this time is auspicious as it follows the extremely successful crowdfunding round at the end of 2020. Fortunately, subscriptions reached more than five times than expected as the campaign raised £11 million during 2020. The result provides the expansion to both Ziglu’s technology and product teams as it becomes a truly global challenger.
Mark Hipperson, Chief Executive Officer at Ziglu said: “I am delighted to welcome Daniel Sale to the Ziglu leadership team. His pedigree as an industry trailblazer, successfully building companies, will be invaluable as we build our brand internationally. The fact that we have been able to attract someone of Daniel’s calibre is a great endorsement of the strength of our service and growing reputation. Daniel will be a great addition at Ziglu and we welcome him to the incredibly talented team.”
“Ziglu is at the forefront of driving uptake of digital currencies, at the moment of their long-awaited breakthrough as a recognised asset class. It is genuinely exciting to be joining Ziglu as it empowers its users to dip their toes in the water and easily invest in crypto. I am very much looking forward to helping drive the awareness and continued acquisition that Ziglu’s vision and product deserves. It’s great to be joining such an accomplished team, responsible for delivering so much already, and to be a part of Ziglu’s growth story,” Sale said.