Australia-headquartered Vantage FX has continued its expansion in the APAC region, most recently with the appointment of Eoh You Loong as the Regional Strategy Director.
According to the press release shared with Finance Magnates, You Loong will be responsible for building strategic plans to increase Vantage FX’s client numbers and revenues. He will further work on offering proposals to existing company shareholders.
“Having You Loong onboard will certainly help to propel Vantage FX’s brand in APAC,” said David Shayer, UK CEO at Vantage FX. “We’re keen to ensure that we’re catering to the needs of each region, and You Loong’s intimate knowledge of the region will allow us to achieve this.”
You Loong’s appointment came less than a month after the forex and CFDs broker hired Geraldine Goh as the Global Marketing Director. Both of them will also work together in building tools to execute better trades for both high-value and retail clients in the APAC region.
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“He will be vital for driving sales, reducing customer attrition, and delivering crucial marketing strategy,” Shayer added.
An APAC Region Expert
You Loong is joining Vantage from Singapore-based CGS-CIMB Securities, where he spent less than a year as the Director of FX and Derivatives in APAC. He started his career in mid-2006 in the personal finance division of the United Overseas Bank, but quickly moved to Saxo Markets Asia Pacific.
He joined Saxo as an Associate, according to his Linkedin profile, and climbed the corporate ladder in the company to part with it as the Greater China Head of Sales after almost 14 years. He also had a short stint as the Regional Sales Lead at ITCS Group.
“Since my time at Saxo Markets, I’ve been fascinated with how fintech firms disrupt the traditional function of banks through constant innovation,” You Loong said. “Vantage FX’s vision, in particular, appealed to me because of its two-fold approach: a desire to deliver unparalleled experience on multi-asset products, as well as providing the tools for both established and emerging markets to ensure better execution on trades.”