Tradimo Appoints Female Chess Standout Hou Yifan as its Brand Ambassador

Hou Yifan joins Tradimo Interactive as its Brand Manager, helping meld the worlds of investing and chess.

Tradimo Interactive has announced its newest appointment, securing Chinese Women’s Chess World Champion Hou Yifan as its Brand Ambassador, who joins the group after distinguishing herself as one of the foremost minds in the sport.

Take the lead from today’s leaders. FM London Summit, 14-15 November, 2016. Register here!

Join the Leading Industry Event!

For her part, Hou Yifan makes the distinction between investments and chess, both of which rely to varying degrees on strategy and logic. For Tradimo, the appointment allows the group to promote one of competitive chess’ standout players. In her new role as Brand Ambassador, Ms. Yifan will focus on promoting financial education and the brand in global marketing campaigns.

A Brilliant Mind

Ms. Yifan is one of the most followed chess players on social media and caps off an unconventional, yet strategic hire by Tradimo. She has earned the distinction of being the youngest woman to ever win the title of Women’s Chess World Champion.

Suggested articles

How to Generate Leads Outside of the Box?Go to article >>

At Tradimo, she will blog about her financial learning endeavors, whilst participating in live online trading learning sessions at Tradimo.com. In addition, she will speak on a variety of topics, which will include foreign exchange (forex) trading, long-term diversified investing, and others.

According to Ms. Yifan: “Chess and investing are both driven by logic and strategy, but also emotions play a role. Money is something we all need to survive, something of our daily lives, but we don’t learn a lot about it in school and often not even at university. Learning to take care of your money and investments is important, even for chess players.”

Women's Chess World Champion Hou Yifan and Tradimo Interactive Founder & CEO Sebastian J. Kuhnert Source: Tradimo
Women’s Chess World Champion Hou Yifan and Tradimo Interactive Founder & CEO Sebastian J. Kuhnert
Source: Tradimo

“It was the logical for me to join the trading world and they fit perfectly together, chess and trading. That’s why I’m happy to team up with Tradimo and learn on their e-learning platform. I look forward to discussing trades and investment ideas with my fans and helping more people understand the financial world,” she added.

“Hou Yifan is one of the most inspirational women of her generation already at the age of 22 and we’re excited to partner with her to help more people find their way into the financial markets in an educated, strategic way instead of mere gambling. She is the perfect fit for our brand,” explained Sebastian J. Kuhnert, founder and Managing Director of Tradimo Interactive, in an accompanying statement.

Got a news tip? Let Us Know