Independent technology provider REDI Holdings, has just appointed the appointment of Michael Lax as Head of Europe, Middle East and Africa (EMEA) Sales, part of a bid to fortify buy-side operations.

Mr. Lax will now be responsible for managing all sales and business development ambitions with both buy-side clients and sell-side partners in the EMEA region. He joins REDI from Thomson Reuters, where he headed EMEA sales for the group’s Autex platform. Mr. Lax also has senior level experience at the UK’s Turquoise sales team and Barclays.

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According to Sean Sullivan, Global Head of Sales & Marketing at REDI in a recent statement on the appointment, “Regulatory forces and the general trend towards electronification, particularly in the derivatives markets, are driving a seismic shift for the trading community across EMEA. The buy-side requires partners who can help them not only survive but thrive amid this transformation. Given his background, expertise and insights, we expect Mike will be an ideal resource for our clients throughout the region.”

“REDIPlus has been an industry-leading EMS for the better part of 20 years, and with nearly 125 brokers now available through the platform globally its value proposition has never been greater. REDI has experienced tremendous growth since becoming an independent firm in 2013, and I’m extremely excited to join the team in London to help deliver on the promise the spinoff provides,” added Mr. Lax in an accompanying statement.