Tickmill Group, a multi-regulated brokerage business founded in 2014, announced on Monday that it has appointed Nicholas Baumer as its Chief Marketing Officer, effective immediately.
According to a press release, Baumer, an experienced marketing executive, has been recruited by Tickmill, which offers CFDs on Forex, precious metals, stock indices, bonds and cryptocurrencies, to further contribute to its growth through marketing efforts, and replace the executives who have departed for M4Markets.
Baumer brings thirteen years of experience and a proven track record of results and building teams. Additionally, he has broad knowledge across all marketing channels with a focus on all things digital.
Baumer’s Vocational Background
Before the appointment of CMO, Baumer provided an independent Digital Marketing consulting service. He has triumphed as a private consultant over the past year.
Prior to being a marketing consultant, BDSwiss benefitted from his services for almost five years. Initially, he began as a TV & Print Media Buyer, which was short-lived as he was soon promoted to Head of Acquisition. Here he was in charge of all customer acquisition activities across all online channels and TV, managing a team of nine people for just over a year. Then he was elevated to the rank of Marketing Director. From May 2016, he was Head of Marketing in Cyprus and successfully fulfilled the role over three years.
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Earlier to BDSwiss, Criteo recruited his services as Sales Manager Benelux. From 2011 to 2012 he accomplished the requirements of the position.
Additionally, at Rock Intention ltd, Baumer was an Account Manager. The role required him to develop new business and maintain current relationships with gaming partners.
At Web Guide Partner, he held the role of Website Acquisition Manager. For three years he advised its clients on the acquisition of established online businesses and internet domains. Further responsibilities included prospecting, analysis, valuations, forecasting, due diligence and negotiations.
Baumer to Rebuild after Marilena Iakovou Leaves as CMO
Baumer, located in Cyprus, is replacing Marilena Iakovou as CMO. She previously contributed to the development of Tickmill’s marketing team enabling it to become a top FX business and grow to $100 million in run-rate annual revenues. However, since she left for the startup broker M4Markets, she has taken most of the marketing team in tow along with her, including Mariliza Karrera and Themis Christou.
Tickmill is currently run by the Founders, Ingmar and Illimar Mattus. The group holds financial services licenses in the UK (FCA), Cyprus (CySEC), South Africa (FSCA) and operates an offshore entity in Seychelles. Furthermore, Tickmill reported revenues of $54.3 million for the first six months of 2020, on average monthly trading volume of $132 billion.