Former Tickmill CMO Marilena Iakovou Joins M4Markets

Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFDs brokerage, M4Markets has announced the appointment of Marilena Iakovou as its new Group Chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Officer.

This appointment came when the brokerage is gearing towards international expansion.

M4Markets offerings include trading services with forex, commodities, and indices on the MT4 platform. It is regulated by the Seychelles’ Financial Services Authority (FSA) and is now in the process of gaining other licenses.

Iakovou has already joined the brokerage and is responsible to establish the company’s approach to competitive and strategic positioning. Additionally, she will oversee the group’s global marketing strategy, driving brand awareness and business growth.

Commenting on her new role, she said: “I am beyond excited to join M4Markets as their vision aligns with my values, and I am confident that together we will reach new heights and create a brokerage that focuses on traders and their needs.”

Years of Experience with Brokerages

Iakovou has extensive experience working with the brokerage, handling their marketing efforts. Prior to her latest role, she was the group CMO of Tickmill for over three years and headed marketing at Vipro Markets, a part of Tickmill Group, before that.

Her other experiences include supervisory roles at Orbex and IronFX. Furthermore, she spent years in coordinating marketing and PR for several other companies.

“Marilena’s reputation proceeds her. Her deep understanding of the sector, the markets, products, and marketing strategies will allow us to help push business forward. Her experience in global expansion aligns well with our efforts to serve new markets, and she will be a valuable asset for the company,”