NEO-Based Project Hires Former President of Forbes China as Advisor

Melvyn Goh will advise the employment-focused startup on business strategy and marketing.

Melvyn Goh. Source: Linkedin

Melvyn Goh, former president of Forbes China, has become a strategic advisor for Moonlight, a NEO-based project.

Join the iFX EXPO Asia and discover your gateway to the Asian Markets

The slogan of Moonlight is ‘Employment. Redefined.’ It is a blockchain-based talent matching platform which, according to its website, uses smart contracts to handle a wide variety of tasks. These include finding the appropriate organisations to fulfill a task, tracking projects, updating CVs with completed tasks, handling remittances, and managing crowdfunding projects.

It runs on the NEO blockchain and uses a token called Lux. Lux holders will recieve NEO Gas in proportion to the fees collected by Moonlight. According to its whitepaper, it uses a modular contract system:

According to information made public on his Linkedin profile, Goh began his career at Hachette Filipachi Media, which was a publishing house headquartered in New York. He held various roles there between 1993 and 2000.

Following that, he co-founded a Silk Corporation, a company which provides business automation software. He was the CEO of this company for almost five year.

Suggested articles

CODI Finance Announces IDO Launchpad and NFT MarketplaceGo to article >>

He began working as the CEO of M Media Group in October 2005. This is a company that produced the Harvard Business Review China and Forbes China, amongst other publications. He stayed there until 2010, when he became President of Mindshare, a London-based marketing company with thousands of employees.

From 2012 he has been the executive director of a self-funded investment company called M Media Ventures, which focuses on media, technology and communications companies.

At Moonlight he will advise on subjects including market development and business strategy, according to a post in Medium.


Goh said: “I am delighted to join Moonlight. I particularly like Moonlight’s mission to address fraudulent and grossly exaggerated resumes. I hope with my understanding of market development and consumer adoption, I can help accelerate this process.”

Alan Fong, co-founder of Moonlight, said: “We’ve been searching for a versatile senior executive to join our team for a long time. We were looking for someone with the ability to help us in business strategy and market adoption, and who is also passionate about disrupting the current landscape and pushing boundaries. Melvyn has a strong track record of launching innovative initiatives, and we are glad that he has decided to join us.”

Got a news tip? Let Us Know