Mosaic Smart Data, a fintech data analytics provider, has strengthened its personnel group, appointing two senior market executives to its management team, according to a Mosaic statement.

Joining Mosaic will be Tim Apps, an ex-Deutsche Bank executive, who has stepped into the role as the group’s newest Chief Technology Officer. Alternatively, Mosaic has tapped Nishat Rezvi, formerly of Goldman Sachs, as its Head of European Sales. Both hires have been brought in to culture and develop Mosaic’s Smart Analytics platform (MSX), the group’s paramount data analytics utility, marketed to sell-side institutions.

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Mr. Apps joins Mosaic after garnering extensive technology experience in the industry, including the past fifteen years at Deutsche Bank in several senior level roles across the areas of fixed income, electronic pricing, and execution. Ms. Nishat also comes equipped for her new position at Mosaic with a wealth of experience from TIM Group, having held an instrumental role in its multi-asset business development. Prior to TIM, she also worked at Goldman Sachs in 2004, focusing on its electronic trading platform for interest rate derivatives.

According to Matthew Hodgson, CEO and Founder, Mosaic Smart Data, in a recent statement on the appointments, “Together, Tim and Nishat bring a hugely valuable combination of financial services experience and specialist sector knowledge to our growing team. These appointments will help Mosaic deliver sophisticated data analytics to sell-side banks, providing them with the tools to empower front-line employees to boost productivity, market share and profitability of client flow.”

“Banks are increasingly recognizing the potential of data analytics in allowing them to develop a more granular understanding of their clients. As the pace of digital change accelerates, those institutions that are able to harness their data intelligently to predict and service their client needs will gain an edge and emerge as the dominant market players. Research from Harvard recently indicated that by 2017, firms using predictive analytics will be 20% more profitable than those without, and I believe innovation focused technology vendors with specialized domain knowledge have an important role to play over the coming years,” added Mr. Apps, Chief Technology Officer, Mosaic Smart Data, in an accompanying statement.

Indeed, “We are experiencing significant demand from sales and trading teams at sell-side institutions for a product that delivers real-time insight into client trading behavior within a user friendly interface. Having experienced the challenges faced by these firms first hand, I am confident that the MSX platform delivers the tools these individuals require to make more informed decisions and operate at their highest efficiency,” noted Ms. Rezvi, Head of European Sales, Mosaic Smart Data.