CySEC-regulated forex broker easyMarkets has appointed Ohad Golan as its newest Chief Marketing Officer. At easyMarkets, Golan will focus on applying industry practices to achieve better customer experience, regulatory compliance, data security, and lower costs.
Bases out of the group’s office in Cyprus, Golan will also be tasked with steering easyMarkets global marketing functions, which includes many responsibilities ranging from the execution of the company’s brand strategy to its product marketing efforts, corporate communications, and digital marketing agenda.
Golan brings more than a decade of experience working with different business to optimize their communications, compliance and business practices. He is a 12-year-veteran of FX and gambling industries, most recently having served as Director Affiliate Marketing at iCFD Ltd., the CySEC-regulated arm of iFOREX’s European operations, which rebranded to Vestle.com.
Prior to iFOREX, Golan worked at the Israel office of bwin, an online betting brand owned by GVC Holdings.
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easyMarkets reveals several developments in 2018
Earlier last year, the CySEC and ASIC regulated broker, which rebranded in January 2016 from EasyForex, welcomed ESMA’s new rules and said the company would be fully compliant with the legislative changes by the time they go into effect.
easyMarkets indicated that it operates a broadly diversified business, spanning across different regulatory jurisdictions. As a result of this diversification across business lines and geographies, the company does not expect the anticipated changes to regulation to have a material adverse effect on its overall offering.
The new rules introduced tiered leverage for retail clients, dropping CFDs on major pairs to 30: 1 while other CFDs shrink to 20: 1. Commodities and non-major indices trade with 10: 1 or lower leverage while cryptocurrencies take the biggest hit, dropping to 2: 1.
Around this time, the company also announced that it is exiting the Polish market effective June 30, 2018, and will be withdrawing registration of its Polish branch Easy Forex Trading Sp. Zoo., located at Warsaw Financial Center.