iFOREX has appointed Daniel Shalom as chief operating officer, putting a technology and data executive in charge of the CFD broker's day-to-day operations. He takes responsibility for business operations, customer experience, product and technology with immediate effect.
The company said the appointment supports a plan to scale growth and deepen the use of data and AI across the client lifecycle.
iFOREX has leaned on that message before, having brought back a head of innovation last year to oversee AI work shortly after it launched an AI-powered trading recommendation service called Pulse.
Another Name in iFOREX's AI Build-Out
Shalom joins from Yad Vashem, Israel's World Holocaust Remembrance Center, where the company said he served as chief information officer and ran a technology overhaul that included a six-petabyte data and cloud environment.
Before that he spent eight years at Amdocs, a software and services provider to telecom, media and financial-services firms, latterly as vice president of data and AI, leading a 500-person team, according to iFOREX. The company said he also held profit-and-loss responsibility for cVidya Networks, a unit Amdocs acquired and folded in.
Chief Executive Itai Sadeh said the appointment "strengthens our ability to continue developing our proprietary platform."
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It follows iFOREX's hire of former CMC Markets analyst Michael Hewson as a senior strategist in April, part of a steady run of senior additions since the broker went public.
Brokers Race to Put AI Talent in Senior Seats
iFOREX is not alone in treating data and AI as a leadership-level priority rather than a product feature. The pitch has spread across retail brokers chasing the same pool of clients, and most are routing it through new hires.
Equiti recruited a former Meta software engineer in December to stand up a new AI team covering trading, risk and investment products, framing the move as a push toward an insight-driven platform.
The talent is changing hands in the other direction too, with Trading 212's head of product leaving in May to focus on AI full time.
A Listing Still Searching for a Catalyst
The reshuffle lands while iFOREX's public listing struggles for momentum. The broker priced its London IPO at about £43.3 million in February after an eight-month delay, raising £8.75 million from new shares.
Trading dried up almost immediately. iFOREX shares were effectively frozen within weeks of the debut, with no analyst coverage and a free float of barely 20%, leaving the stock parked just above its 195p offer price.
The numbers gave investors little to chase. iFOREX reported its first loss as a listed company, roughly $3.2 million, on broadly flat 2025 revenue near $49 million.
More than half of that revenue still comes from Asian markets where the broker holds no local license and relies on reverse solicitation, a concentration the IPO was meant to ease.
For iFOREX, the AI plan now sits alongside the licensing wins and stronger results analysts have said the stock needs to move. Shalom comment his priority would be "continuing to apply data and AI across the client experience."
