iCFD Ltd., the CySEC-regulated arm of iFOREX’s European operations, which recently rebranded to Vestle.com, continues to bolster its management team to drive growth and increase its focus on challenges posed by new requirements of European regulators. On Monday, the company announced two strategic new hires, Finance Magnates has learned.

The newly-rebranded FX brokerage firm has brought in Suzi Attal as its new Managing Director. Attal comes to iCFD as of an experienced compliance and operations expert with a lengthy background in various roles with iFOREX, where she worked for more than ten years. Attal is a CPA and previously served for more than three years with Moore Stephens International, a global accounting and consulting network.

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“I am proud to join Vestle.com’s management and lead the company through the rough waters of the CFD industry and see this new brand grow in recognition and success. I am convinced that the company shall continue to provide its clients with a superior trading experience, backed by enhanced security and protection, as introduced recently by ESMA,” commented Attal.

The Cyprus-based company has also stepped up its expansion in the FX institutional space with the hire of Itai Sadeh, who will join the board of directors of iCFD as a non-executive director. Sadeh was also a longtime mainstay at iFOREX Group, having worked in several positions, most recently as VP of Corporate Development in charge of all legal and business development affairs of iFOREX.

The move marks the retention of one of the industry’s veteran retentions. Sadeh has been working in the financial services space for nearly two decades.

Focus on PoP product

In a statement announcing the appointment, Sadeh emphasized the development of the company’s institutional offering. iFOREX’s prime-of-prime product, which was launched more than a year ago, is intended for a client segment that includes mid-sized funds, retail brokers, and professional traders, offering prime brokerage services which are no longer being provided by larger firms.

“Vestle.com will continue to focus on providing the best trading conditions for its retail clients, backed by the highest standards of compliance. We are also continuing to develop our institutional offering for brokers, with the Group’s bespoke turnkey solution under the iFOREXPrime.com brand, including our proprietary platform and deep liquidity with built-in negative balance protection,” Sadeh noted.